You’ve set a wedding date? Cue: Whirlwind.
Pinterest boards. Screenshots. Messages back and forth. Wish lists. Elimination tests. Trying something on. “I like the sleeves. I prefer the neckline on the other one.”
It’s exhausting, time-consuming and expensive.
Thankfully, the wedding-dress-shopping-scene is transforming. A new app from US fashion label Fame and Partners allows brides-to-be to create the dress they like.
Named Wedding Atelier, it allows you to choose different fabrics, colours, fits and details to design the perfect wedding dress.
Bridesmaids dresses are also customisable and the app acts like a chat-room so you can easily discuss different options with your chosen girls.
If you're not yet convinced, there's one word for you: discounts. When the bridal party buys together, everyone saves. Not only that, the group's bespoke dresses are made-to-order and will arrive in only two weeks.
Now, I am not currently shopping for a wedding dress. Also, I'm not someone who has any idea about my future-if-ever wedding.
But, for the sake of this article, I signed up to the app to see what's possible. (For research purposes, of course.)
Listen: Why 'the ‘til death do us part' aspect of weddings is over. (Post continues after audio.)
After entering my height (harsh realisation I will never be a catwalk model) and Australian dress size, I was asked to name my 'Wedding Board'. (Like Pinterest, but more productive and no recipes)