Update: It seems not even Cindy Crawford, whose daughter is featured here, agrees 10 is the right age to start modelling. The supermodel herself was discovered at the age 16 but has come out saying she wants her daughter Kaia to wait until she is 17 before she gets into the industry.
Ms Crawford said: “At this point, she’s too young to pursue a career. There aren’t even a handful of jobs for a 10-year-old girl. But if she’s 17 and wants to try it, of course, what can I say?”
Here’s how we originally wrote about Kaia’s modelling shots for the Young Versace line:
Are you OK with this image as a piece of designer fashion advertising?
How about when I tell you it’s of Cindy Crawford’s daughter Kaia who has just been announced as ‘the face’ of Young Versace?
She’s 10 years old.
10. Years. Old.
I imagine some people will be OK with it (Cindy obviously is – she was there for the shoot and released a statement saying how delighted she was) but I’m not one of them.
Not by a long shot.
I don’t care that the clothes she’s wearing are technically for ‘kids’ – Young Versace is not an adult line. It’s designer fashion for kids aged 0-12 (which is a whole other world of ugh).
The drawcard for Versace in hiring 10 year old Kaia is clearly that she looks like a baby version of her mother, Cindy Crawford. And this will attract much more media attention than a nameless 10 year old, obviously. And she’s been styled to maximise that opportunity – the pose, the hair, I’m surprised they didn’t draw on Cindy’s signature mole.