By TARYN BRUMFITT
I’m just so annoyed and I just can’t seem to shake it, but before you tell me to suck it up… just hear me out.
The definition of false advertising is a misrepresentation of the characteristics or qualities of goods or services.And yet the beauty industry is getting away with false advertising every single day?
Last week I was flicking through a magazine and I came across a photograph of an actress in her early 50s. She was promoting an eye-cream to defy age. I thought to myself, how is it NOT false advertising for this actress to attribute her “flawless” skin to the wonders of the age-defying cream, when in reality the flawless and apparently ageless skin in the photo was the result of photo-shopping?
Not even the most disciplined 50-year-old raw foodie who practices meditation seven days a week,and soaks in a Himalayan rock salt bath for 4.5 hours a day could look as young as these actresses appear to look. They are literally shaving a good 20 to 30 years off their lives. It’s just not possible for a human being of that age to look that young; it’s false…it’s FALSE ADVERTISING.
And the worst part of it is women everywhere are buying into it.
Women are fighting the signs of ageing, trying to defy it; it’s often described as a battle. We’ve had the era of women fighting for rights to vote and to achieve legal and financial equality. I am beginning to wonder what this generation of women will be known for. Could we be the women who fought the signs of ageing? I really hope not. I hope that we come to our senses soon.
The irony continues, picture this…
Imagine a well-known Australian actress on a television ad, dancing around like a whimsical fairy with not a care in the world endorsing a product that apparently will give you healthy hair, skin and nails. Now imagine that the same actress has injected Botox into her face. (It doesn’t take a genius to work out who has and who hasn’t had Botox.) Now before anyone jumps on the “How dare you judge another woman for her decision” bandwagon, this is not about her decision to have Botox. It actually has everything to do with the fact that it is false advertising for a woman to endorse a product that claims to make your skin glow when part of the reason her skin is flawless, young and glowing is because she injects Botox into her skin.
Can the words health and Botox really be shared in the same sentence? I think not, it’s a big fat walking inconsistency.