beauty

BREAKING: Sephora have just announced the location of its third Australian store.

Image via Getty.

For a beauty lover, stepping into Sephora is like stepping through the gates of heaven. It’s shiny, it smells amazing and most importantly it’s absolutely stocked full of every beauty product you’ve ever dreamed about/Instagram stalked.

After years of having to go overseas to get your hands on products, last year Sydney became the lucky recipient of the brand’s first Australian store. Earlier this month, a second NSW store in the Macquarie Centre was announced.

Now, Melbourne, your time has come.

RELATED: A step-by-step guide to Sephora Sydney

The beauty giant has confirmed that it will be opening its third Australian store in the heart of Melbourne, and it could be coming as soon as December.

“Melbourne has always been on our radar, it was just a matter of timing and the right location, so this has certainly been an announcement difficult to keep under wraps,” says Sephora Australia country manager Libby Amelia.

The store will be opening up in Melbourne Central Shopping Centre’s Shot Tower Square, right in the centre of the CBD. (Post continues after gallery.)

It means Melbournites will finally be able to get their hands on Sephora’s exclusive beauty brands including Marc Jacobs Beauty, Tarte, Kat Von D, Cover FX, Nudestix, Beauty Blender, Ole Henriksen, Formula X and of course, Sephora Collection.

Other The Glow favourites include IT Cosmetics, Anastasia Beverley Hills, Percy & Reed, Obsessive Compulsive Cosmetics and Makeup For Ever.

There was some initial controversy after the Sydney opening, with fans disappointed that Sephora did not live up to its promise of matching the US prices (plus shipping and GST) on brands exclusive to the store, with speculation this was due to the high cost of rent.

RELATED: Going to Sephora for the first time? Here’s what you need to buy first.

Nevertheless, it hasn’t stopped hundreds of thousands of eager beauty lovers visiting the store, or it seems, the excitement for Melbourne-dwellers.

For those living outside of Victoria and NSW, don’t worry – they haven’t forgotten about you either.

“Sephora will continue to expand to other Australian cities outside of Sydney and Melbourne. We do recognise there is huge demand from beauty lovers across the nations,” says Ms Amelia.

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Image: supplied

With doors set to open before Christmas, we can only imagine Father Christmas is going to receive some length Sephora requests.

The full list of brands.

Exclusive:

Alterna
Andrea Fulerton
Antonym
Arcona
Aspar
BECCA
BITE
Clean
Cover FX
Crème Simon
Dr.Jart
Elizabeth and James
Estelle & Thild
Etat Libre d’Orange
For Beloved One
Formula X
Givenchy Colour
Hello Kitty
IT Cosmetics
Kat Von D
Leif
LQD
MAKE UP FOREVER
Marc Jacobs Beauty
Nee’mah
Obsessive Compulsive Cosmetics
Ole Henriksen
Patricks
Percy & Reed
Perfekt
Sephora Collection
Shiffa
Skin Inc.
Tarte

Not exclusive (but STILL ace):

Armani
Diesel
Clinique
Lauder
Dior
Clarisonic
Giorgio Armani Makeup
Lancome  (Cosmetics)
YSL (Cosmetics)
GUERLAIN SKINCARE
Givenchy  (Cosmetics)
Shiseido (SKINCARE)
SK-II
Clarins (SKINCARE)
Bioeffect
Foreo Luna
Jurlique
Butter London & Nails Inc
Gorgeous Cosmetics
Red Earth
L'occitane
Coast to Coast
Glasshouse
MAISON BLANCHE
OPI
Anastasia Brow (Beverly Hills)
Benefit

This is what happened when The Glow Team were let loose in Sephora the first time it opened in Sydney...

What's your must-have item from Sephora? Where do you think the next store should be?

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