When you think of angora wool you think of soft knit jumpers not the torture of cute little bunnies.
But that’s exactly what’s happening.
A new campaign from animal activist group Peta is highlighting the abusive practices by Chinese fur factories with a horrifying video exposing the unethical way in which rabbits are harvested for their fur.
You can watch it below but be warned it’s highly graphic, features rabbits being tied down, screaming in pain as their fur is ripped out. It is not for the faint of heart.
Again, GRAPHIC CONTENT WARNING.
The undercover footage was shot in 10 factories in China and the investigator filmed workers violently ripping the fur from the rabbits’ as the they screamed at the top of their lungs in pain.
“After this terrifying and barbaric ordeal, which the rabbits endure every three months, many of them appeared to go into shock, lying motionless inside their tiny, filthy cages, with no solid flooring or bedding, and without the vital companionship of other rabbits,” a statement on the Peta website says.
The ones that survive the horrific ordeal are hung upside down, their throats are slit, and their bodies sold.
Even if you have a rabbit fur garment hanging in your wardrobe that has a ‘Made in Italy’ label, chances are the angora fur originated in China.
Peta are reaching out to fashion labels and urging them to stop their angora production. H&M and Acne were the first to cease production indefinitely, and they’ve since been joined by Topshop, Whistles, Calvin Klein, and Marks & Spencer. H&M is allowing customers to return angora products to stores for a full refund.
The pressure is now on other stores to do the same.
Retail chain Zara faced massive backlash from UK shoppers for refusing to confirm it would suspend orders and failing to stop selling garments and accessories made of angora wool.
Disgusted consumers called for a boycott of Zara and an online petition demanding the shop stops selling angora was signed by more than a quarter of a million people.
Yesterday, Zara caved under pressure and suspended all orders of clothes and accessories made from angora wool.
So what can you do? Stop buying rabbit fur garments, demand that the stores you visit do the same, share this article on your social networks and sign this petition on the Peta website.
It’s time to end this.
For more beauty and style news like Mamamia Style on Facebook: