You know a Relaunch when you see one.
Bridget hasn’t posted on Instagram for a while. Last thing you heard she was living overseas with her boyfriend, Mike.
But now Bridget’s back in your Instagram feed and, yes, she’s in a gold ball gown. You can’t quite make out the occasion. She’s twirling in a forest and has a spray tan and highlights. Fresh highlights.
The caption is about the year ahead. “2019 is my year…” Bridget says, before alluding to all the possibilities.
The picture, in all its glory, begs one question – and it’s meant to.
Where the f*ck did Mike go?
We talked about The Relaunch on Mamamia Out Loud. Post continues…
Mike is gone now and, no, Bridget doesn’t want to talk about it. Hence The Relaunch.
The Relaunch can be defined as follows.
The launch of oneself following a break up, specifically on Instagram, involving a thirsty (but not desperate) image. Used to announce status as single to community but also world at large. It says ‘if you’ve ever had the slightest interest, NOW IS YOUR CHANCE.’
Here are some examples:
Jenna Dewan announcing herself post Channing Tatum split.
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