Australians are already underfed with coverage of women’s sport, and with the government’s recent decisions to cut the ABC budget, it’s only going to get worse.
One of the key casualties of the ABC budget cuts will be the coverage of women’s sport.
Australia’s national broadcaster recently told their staff that both the women’s soccer and women’s basketball will be culled from the only regular free-to-air spot they have on Australian television. The coverage will stop at the end of the current season along with the Shute Shield rugby union and other state football leagues.
Board Director of Australian Womensport and Recreation Association, Danielle Warby, believes that completely cutting the coverage shows a disregard for one of the ABC’s major audiences.
“Football is the only game the whole world plays. The Matildas are in the top 10 and have an infinitely greater chance of winning the World Cup than the Socceroos… When there’s an interstate match, I’m watching live while chatting online with the very engaged and vocal fans on Twitter,” she said.
Former Minister for Sport Kate Lundy said the cuts are “absolutely devastating”.
Lundy said that if women’s sport was no longer in public circles it would not have the revenue strength to leverage sponsorships, which could mean that female players would not even have their costs covered to play a professional sport.
“The whole thing has gone backward,” she said.
Top Comments
Women's sports are considered second class because... well.. .most of them are. They fail to draw a big enough audience to even cover their modest costs. Whose fault is that? The TV studio? No. Its all the girls/women out there who don't bother to show up to support these teams with their wallets.
I'm discusted about this I have a 13yr old that puts 120% in and so do we with costs and traveling, it's sad that I have advised her to maybe quit now ? I can't see a future for her now (one she has been working towards for the last 5 yrs) pull your heads in make the girls game's more enjoyable for fan's start putting effort in here, I'm sure a lot of the boys would join in marketing to help the girls get crowd's, yet I've never seen efforts to do this.
Why do you think boys would help girls when girls would never help guys? Don't you believe in equality?