Everyone is talking about this controversial 5-year-old beauty blogger.

Image: Youtube. Danna Gomez applies eyeliner.

I caught a glimpse of five-year-old beauty vlogger, Danna Gomez, on the Today show this morning. She hails from Colombia and probably has a more extensive makeup collection than you do. Oh, and she’s racked up millions of views on YouTube from teaching others how to put on makeup.

As a mother of a young daughter, I find her videos, for the most part, cute. But some of Danna’s more “grown-up” videos are causing a lot of controversy. Take her “Valentine’s Day” makeup tutorial video (spoken in Spanish) for instance, with instructions for women on  how to “slim down their noses” with clever contouring.

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Is this really something a five-year-old should be doing, let alone, be aware of? That’s the question many outraged parents (and news outlets) are asking, with some claiming that Danna and her mother should be ashamed of what they’re doing. Danna’s not the only one attracting criticism, with four-year-old Mia’s video tour of her mum’s makeup bag causing similar outrage.

Check out this gallery of five-year-old Danna Gomez’s makeup tutorials (post continues after gallery). 

As the parent of an 18-month-old girl, I always want to share her every cute action on social media. And yet, as an online writer, I’m all too aware of the hate and outrage that exists on the internet. My stories on makeup inspire comments which exhort me to “get a clue”, despite the fact that I have two honours degrees, both from top Australian universities.


It’s hateful comments like that which have made me stop posting photos and videos of my child to social media. According to Daily Mail Danna’s videos have attracted comments like: “Why can’t we let our children be children, why do we have to rush them into being adults before they are ready?”

Danna’s aunt, Denisse Gomez, took to Facebook to defend her decision to upload the videos. She said, “Danna loves showing off and enjoys being on the camera, and as long as she’s having fun and doing it on her own initiative then what is wrong with it?”

My daughter watches and copies everything that I do, whether I’m using a screwdriver to fix a broken deadlock, working my ass off with my writing, or applying blush to my cheeks. She likes to apply my lip balm for me, and she can swirl a makeup brush in a blush palette and pat it onto my cheeks.

So often, my husband and I watch her with delight, and talk about taking videos of her and sharing them with our family and friends. But, sadly, the actions of children, like Danna, are often analysed and criticised in an unwelcome manner, and often out of context, too.


I think that Danna and Mia are very cute, and I think it’s wonderful that they have families who love them so much that they have uploaded videos of them. Yes, both girls talk about using makeup to make parts of their faces thinner, but I think it’s up to their families to explain that they are perfect, just as they are. As an aside, I was obsessed with disguises and theatrical makeup as a child, and loved the idea of creating wrinkles and hollows in my face. I think that an interest in contouring is similar, although I realise that many will disagree.

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Overall, it seems that the parents of these young girls were unaware of the consequences of uploading videos of their children to the internet. While little girls applying makeup may be cute to some (like me!), others will mourn the loss of the girls’ childhood, and some find the content nothing short of disturbing.

Me, I’ll keep supervising and watching as my daughter plays with different objects in the house – including my makeup - but I’ll be keeping those moments private. Unless you’re sitting across from me at work. In that case, you’ll need to set aside a full fifteen minutes to look at the full iPhone album.

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