Instagram is the platform where people can show off the best bits of their lives and present an image of themselves that is carefully curated, filtered and edited.
Australians made famous via their accounts, like fitness guru Kayla Itsines, personal style blogger Jessica Stein and wearable crochet artist Phil Ferguson, are inspiring millennials everywhere.
And while only a successful few are cashing in on their social media fame, millennials en masse are considering their Instagram account as a career path.
Melbourne University’s Dr Lauren Rosewarne said that was “totally unrealistic”.
“Young people are aspiring to be famous in numbers that were simply not there 20 years ago,” she said.