Footwear brand Dunlop Volley has partnered with Ansell Condoms for their latest campaign Grassroots.
The campaign is about “rooting”… in every sense.
“We’re sick of being socially engineered and we shun political correctness,” the website reads.
“Our campaign is all about the celebration of sexual expression whilst remembering to stay safe. Root for us, root for change, root for VOLLEY.”
The video shows near-nude and, at times, completely naked models wearing just one thing – you guessed it, Dunlop Volley sneakers and high socks.
Top Comments
Volley is a failing brand, creating a bit of controversy around their shoes and singleing out one religious group amongst many others in the community appalled by their ads, just stinks of the usual LGB tactics we've now come to recognise.
Let's be frank, this is more about creating controversy and media discussion, rather than promoting a message of safe sex and acceptance. It is an attempt to re-brand the humble Volley.
couldn't agree more!