fashion

The app that tells you how sustainable your clothing purchases really are.

 

According to climate scientists, we’ve got 12 years to limit global warming from rising above 1.5°C.

Just half a degree more, and there are some seriously dire predictions of our planet’s future.

Yet too often the issue of climate change can feel like one giant crisis with no tangible solution.

But the truth is we have the most powerful tool right in our pockets: Money. For it is consumers who ultimately have the power to force businesses to change their ways and go green.

The fashion industry is the world’s second biggest industrial polluter, after the oil industry.

In a post War on Waste world, slow fashion is a rising trend for many important reasons. But there are still clothing brands that are yet to put the planet’s needs before their own capitalist motives, leaving it up to the consumer to make ethical decisions with their money.

So how do we do that?

Thanks to an app called “Good On You” it is easier than ever to do our research and make more sustainable consumer choices.

This app does all your homework for you, providing all the information you need about how our favourite brands are treating their workers, animals, and the environment.

They rate over 1,100 fashion brands from “We Avoid” to “Great” and gives you a detailed explanation as to how they got to each individual rating.

The app advocates for transparency in the fashion world and encourages every company to reveal exactly what goes on in the factories they use.

The good news is that Country Road, Witchery and Adidas have all been rated on the more positive side. But there are certainly some Aussie favourites that have a lot of work to do.

Since I discovered this app, I have been obsessed. I refuse to buy any clothing from a brand without knowing their sustainability rating first, which I get from this reliable app.

All you have to do is type into the search bar a fashion label, and they do the rest.

Sustainable living is undeniably more important than ever and this is an easy first step in ensuring our purchases and actions are environmentally-friendly.

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Top Comments

random dude au 5 years ago

I like the fact that there is an app for mobile phone users (which are more environmentally unfriendly) than all the clothing you may have in your closet.

Milly 5 years ago

How could you??!! You've gone and put the kybosh on a load of self indulgent virtue signalling! Just more proof, if it were needed that those on the left are so far removed from reality that they have no idea how the vast majority live. I deliberately shop at Millers for clothes on the rare occasion that I buy new clothes. I do this because I love seeing the look on people's faces when they compliment me on something I'm wearing and I tell them it's from Millers. Actually, at this very moment, I'm listening to my theme song on the radio. 'The Lady is a Tramp' describes me to a T. And for those who don't know the song, the reason she's a tramp is because she doesn't follow the herd. Happy to be a tramp!

random dude au 5 years ago

In principle, I agree with you Joydie - except for the part about making this into a left vs right thing.

I was referring to blithe consumerism, not politics.