rogue

Hear us out: This clip of a woman's pronunciation of "flour" has had 2.5 million views.

When former Girls Aloud singer Nadine Coyle went onto talk show Sunday Brunch in 2010, she probably didn’t think that eight years later a clip of her pronouncing the word ‘flour’ would go viral.

But thanks to Twitter, that’s exactly what happened.

Twitter user @calhmm posted the six second clip, saying that: “I can’t stop thinking about how nadine coyle says ‘flour’.”

Now two days later, it’s had 2.46 million views and growing.

When asked by host, Tum Lovejoy whether she’s “one of those people that enjoy cooking?,” Coyle replied in the affirmative.

“I enjoy cooking, baking and stuff, working with flour,” she said, but instead of pronouncing it like ‘fl-our,’ the Northern Irish singer’s intonation sounded more like ‘floy-urr-eyae.’

And it caught people off guard in a major way.

Including Coyle herself, who asked on Twitter, “What is this flour craic all about you mad edjits [an affectionate Irish slang term for idiot]?”

While those that share her accent have come to the singer’s defence, many are a little confused and have posted their laugh-out-loud responses on social media.

Here are our favourites:

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Top Comments

Caz Gibson 6 years ago

I love the Northern Irish accent and it was the accent of one of my grandfathers too.
I've always loved playing with accents/dialects/character voices and I was lucky enough to be paid to do them professionally as a voice-artist.
Her pronunciation is typical of her native area in Northern Ireland.
The typical "Southern " Irish accent is commonly perceived as the "leprechaun accent" I suppose.
All countries have variations of an accent - even Australia.

random dude au 6 years ago

yeah- nah. Dunno' bout that Cazza


Gu3st 6 years ago

This poor woman, her reputation is so battered she needs to look flour.

Oops, flour , I meant 'for a lawyer', got confused.

random dude au 6 years ago

Try cooking a sweet and sour dish with your Scots partner - it sounds far less palatable.