A meteorologist has been publicly humiliated live on air when a male anchor passed her a cardigan to cover up the dress she wore during a broadcast.
Liberté Chan was presenting the weather report for American news station KTLA on Saturday when weekend anchor Chris Burrous handed her a cardigan.
Chan was given no warning when the garment suddenly appeared on the right-hand side of the screen.
"You want me to put this on," Chan said.
"Why? Because it's cold?"
"We're getting a lot of emails," Burrous said.
The meteorologist calmly pulls the garment on and attempts to hide her obvious disgust at the situation.
"WHAT? Really," Chan said.
As Chan pulls the cardigan over her shoulders, anchor Burrous condescendingly whispers: "There you go ... there you go" - a total of FIVE times.
Maintaining an air of complete professionalism, Chan continues her report with only one sly dig at the ludicrous nature of the situation.
"I'm trying to hold this together in my little sweater," she said.
The incident was quickly picked up on social media as users on Twitter mostly criticised the incident using the hashtag #sweatergate.
Chan took to her own social media to respond to the situation, explaining the dress was actually a back-up garment after the initial one was 'keyed out' because it didn't work in front of the studio's green screen.
Chan posted a clip of the video to her Facebook that asked her following whether they thought the dress was too revealing.
The clip continues to trend across social media as domestic and international viewers debate the actions of the station.
There is yet to be a public apology from the station despite mounting media attention.
Top Comments
Um is it actually to do with "decency" or where people concerned she looked cold, because she does look cold in that outfit considering the backdrop is a rainy day. I was watching something in the middle of winter once and there were dancing girls in bikinis and just standing around whilst the morning crew were chatting, and I thought the poor things must be freezing! I'm positive one of the girls looked cold. I actually thought handing her a jacket was just a funny nice thing to do, like making a statement that just because the station expects her to look sexy all the time the people calling in are saying hand the poor thing a cardigan! I didn't jump to the conclusion that everyone was getting worked up that she had bare shoulders. Apart from all that they were probably just having a bit of a joke with her to make the segment funny.
In any case the line at the end of this makes me laugh, there is yet to be a public apology...from the station. Does everything need a public apology? Did they call someone the n word or kill someone? No they handed a woman a jumper.
The stupidity of the USA knows no bounds. All that fuss over bare shoulders but nary a peep when someone gets shot