Behold, the world’s most popular wedding dress has been crowned.
Aussie bridal label Grace Loves Lace has taken out the title with their signature “Hollie” dress that’s been pinned on Pinterest a ridiculous two and a half MILLION times.
Let’s get to know Hollie, shall we? The beautiful lace and silk chiffon number is the stuff of beachy-bohemian dreams.
That front.
That BACK.
Named after founder Megan Ziem’s sister, and featuring delicate french lace, it’s been bought by 2000 brides since it was first launched in 2013.
According to Harper’s Bazaar, the brand receives about 500 requests regarded the dress. DAILY.
Unfortunately the high demand has come at price. The beautiful lace that makes the dress so distinctive has been in short supply for a while, making production difficult. Now, it’s totally unavailable and existing stock sold out.
Now, now.
It’s news that has sent hundreds of brides desperately scouring eBay, gumtree and second-hand dress site Still White in search for their dream dress.
Fortunately, the designers have also come up with an alternative option – the new and improved “Hollie 2.0”.
Available in both white and ivory, it has the signature french lace bodice with the addition of “free-flowing silk chiffon sheaths” at the shoulders and a centre-front split in the skirt.
It’s begging to be worn down an aisle. Any aisle.
In welcome news, it also retails for $2,200. Love it? You’d better get in quick – this version reportedly already has a back order of 700 brides eager to get their hands on it.
If you miss out on this one, don’t panic. The brand has a whole host of other beautiful gowns (including “Alexandra” which has the same bodice but with a simpler skirt) that are equally Pinterest-worthy.
Honestly, we’re wondering whether an upcoming wedding is even a purchase-requirement.
The best hair looks from Bridal Fashion Week 2016
Marchesa S/S '17We can't get enough of Marchesa's modern chignon cum french braid. Image: Getty Monique L'Huiller S/S '17Soft natural waves finished off with a floral crown. Oh so boho. Image: Getty Delphine Manivet S/S'17Manivet's loose bun is the perfect balance if you're stuck between hair up or down. Image: Getty Galia Lahev S/S '17Sweep hair off the face with a gorgeous encrusted crown a la Galia Lahev. Image: Getty Lela Rose S/S '17Two tight braids into a bun lets your dress do the talking. Image: Getty Tony Ward for Kleinfeld S/S '17Long hair doesn't get to have all the fun. Image: Getty Reem AcraEmbrace the return to natural and effortless-looking hairstyles by taking Reem Acra's waves as your inspiration. Image: Getty Houghton S/S '17Ethereal Kardashian-esque double dutch braids? Houghton proves it's entirely possible - and desirable. Image: Getty
Image: Instagram/@graceloveslace
What does your dream wedding dress look like?
Top Comments
It looks like a cat has attacked it and shredded it with its claws. Not what I was expecting at all.