'Nara Smith makes me feel bad about myself. She's a genius.'

I’m obsessed with a woman who makes me feel bad about myself.

In case you’re not chronically scrolling TikTok at 11pm when you swore you’d get an early night, first of all congrats because you’re a better person than me. Second of all, allow me to educate you on the enigma that is Nara Smith.

In her videos (which have had 366 million likes and counting) Nara is the embodiment of 1950s housewife perfection — churning butter or making sourdough from scratch in a full face of makeup and a gown most of us would only wear when the dress code says "cocktail".

Watch: If a man lived like a woman for a day. Post continues below. 

The American model is believed to be 24 — although even that is a bit a mystery. Other reports say 23.

And in February 2020, at the ripe old age of 20(ish) she married her husband — model and devout Mormon Lucky Blue Smith — in LA after six months of knowing him. These American model Mormons move QUICK.

In the last three years, the couple had three kids named Slim Easy, Rumble Honey and Whimsy Lou and yes those are actual kids' names and no I didn’t have to fact check because this information lives rent-free in my brain.

About a year ago, Nara somehow figured out that cooking meals from scratch wearing ridiculously glamorous outfits and speaking in a hypnotically slow voice would fill a void in people’s lives they didn’t know needed filling.

My favourite was when she wore this outfit to make duck fat roasted potatoes, marinated fish, Mediterranean salad and maple-roasted carrots:

Nara's casual kitchen outfit. Source: TikTok/@naraazizasmith. 

Not only does she look like a lamp I have my eye on at IKEA, but she’s in WHITE. And any mum will tell you that wearing white around kids is just asking for the universe to mess with you. I would’ve Weet-Bix smushed into the layers of that thing faster than I could say "not now darling, Mummy’s making content for her 8.4 million followers".

Nara is one of a number of women on social media gaining traction by leaning into the "tradwife" aesthetic. But she had to address criticism, clarifying that she enjoys cooking for her family and there is not any pressure from her husband to do so.

But lemme tell you, even if cooking was the joy of my life (it isn’t, I make tacos out of a box) you wouldn’t catch me hand-making cough drops or chewing gum. Yep, Nara makes those from scratch, too.

But is Nara really the ultimate housewife, or is she just cosplaying as one? Because as I watch her videos, there’s one question that creeps in again and again, despite my best efforts to stop it: what the hell are her kids doing while she makes blueberry lemon sourdough loaf from scratch?

Before you start shouting, clearly their father is there. Or a babysitter. I know this. But any mum knows if you’re in the line of sight of a toddler, they’re going to ask you 457 questions and demand you watch them doing an unimpressive spin regardless of whether their dad is present.

And there’s not exactly time to set up four different camera angles and a ring light. Is she secretly setting them up in front of iPads blasting Blippi for hours? Is the kitchen floor just out of shot covered in tiny plastic dinosaurs? Mine is.

Have the kids ever picked up the cheese toastie she made using her hand-kneaded bread and home-made mozzarella and home-grown tomatoes and said "you cut it in SQUARES, not TRIANGLES, I DON’T WANT IT NOWWWW".

All of these questions I’ll never get answered lead me to just one conclusion… the woman is a genius.

@naraazizasmith this was fun! What’s your favorite roadtrip snack? #easyrecipes #homecooking #fypツ #candy #bubblegum ♬ Just Give Me One More Day - Alej

And as her views continue to rack up — with 8.4 million-plus people either "hate-watching" or obsessing over her content — she’s laughing all the way to the bank. It is her job to bate us.

I mean, come on. In one video she says, "Right as we were about to go to bed, I realised we were all out of toothpaste so my husband went downstairs to make some." Ummmmm NO. HE. DIDN’T. You just had "bentonite clay" lying around but not a spare tube of Colgate?

And in another video when she said, "My husband was on his way out to grab a burger when I realised we had all the ingredients at home, so I decided to make him one." Babe, you have two toddlers and a newborn. Relax and let the man go grab Maccas.

And the more extravagant the outfit, the higher the views. Nara has found a way to cosplay as someone we all want to be and yet despise in equal measure.

The epitome of perfection and everything that is holding feminism back. The 'perfect' mum and the most insufferable person on the internet. And we’re eating right out of her sourdough-making, butter-churning hand.

Do you watch Nara Smith's videos on TikTok? Tell us in the comments section below.

 Feature image: TikTok/@naraazizasmith.

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