Hillary Clinton might not have been elected the next President of the United States of America today.
But she’s been responsible for an unexpected trend skyrocketing as a result of the global election coverage: pantsuits.
Everyone wants to own a pantsuit like Hillary Clinton.
According to e-commerce platform Lyst, searches for women’s pantsuits have grown by a whopping 460 per cent since January. That’s an average of 24 per cent a month.
Experts have no doubt that there’s one simple explanation for this (duh): Hillary.
Not only is she in the process of smashing a gargantuan glass ceiling, she’s also single-handedly made a once dowdy fashion item the powerful outfit every woman wants to wear again.
Not surprising, given how well she rocks a pantsuit with personality. There’s even a brilliant dedicated ‘street style’ Instagram account ‘@hillarystreetstyle’ charting Clinton’s style influence.
Eschewing the go-to traditional black or grey that usually dominates the corporate wardrobe, over the years we’ve seen Clinton in just about every colour possible.
However there’s one colour that’s really caused a stir.
Before the Democratic National Convention in July, white pantsuits ranked fourth in popularity.
After Clinton wore one to accept the party nomination they took top spot, outranking black pantsuits which had held the lead by seven per cent.
“The interest in white pantsuits in particular has certainly confounded expectations especially as we usually see a seasonal dip for white colorways across every category,” Lyst editorial director Katherine Ormerod told The New York Times.
She wore one again during the third and final Presidential debate.
The item has become a symbol of support for the presidential candidate, with plenty of voters donning their pantsuit for Hillary in the lead up to Election Day and even while they vote.
Don’t own one?
Here are our four favourite pantsuits to purchase now.
1.LXE Culottes, $199.95 and blazer, $299.95
Image: LXE
2. Topshop Tailored Suit Jacket and Trousers, around $160
Image: Topshop
3. ASOS Slim Tailored Crepe Suit in Rose Pink, $82 + $55
4. H&M white suit pants, $34.99, and jacket, $39.95.
Image: H&M
5. Bianca Spender Burgundy Silk Jacket and Pants, $425 + $625
Image: Bianca Spender
6. ASOS Relaxed Workwear Suit, $75 + $98
Image: ASOS
Image: Getty.
Listen to Mia Freedman discuss the US Election with Jodi Picoult.
Top Comments
Isn't it just a suit?
Yep. It's called a pantsuit in America only.
Delete me if you may, but the pantsuits do look like they should have a little red book, detailing a Glorious Five Year Plan, pocketed somewhere. I'm going to go out on a limb, and suggest that HRC's Maoist pantsuits lost her the election.
This fact is uncomfortable, much like a pantsuit.