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The one thing you're absolutely not allowed to do while watching Hereditary.

 

You might want to sit down for this one.

Milly Shapiro AKA that strange lil’ kid from Hereditary has a message for you.

And it’s… unsettling.

Here it is…

Yep.

That just happened.

You see, during the movie Shapiro’s character, Charlie Graham, makes a weird clucking sound intermittently, while she’s going about her business cutting the heads off dead birds and seeing ghosts and what not.

Some movie-goers have taken to mimicking the clucking sound during the movie, which is a bit of distraction for the rest of the audience.

So Alamo Drafthouse, the clever people behind Hereditary, decided to put together a little PSA starring the world’s most unsettling child.

In the video Shapiro stares straight at the camera, deadpan, and says: “I heard people have been clucking during my film”.

“Now we have to add clucking to the list of things people can’t do in theatres,” she continues.

“No talking, texting, or clucking at a Alamo Drafthouse… my family has special ways of dealing with people like you.”

The video ends with Shapiro making the clucking sound.

Hereditary has been lauded as one of the best horror movies of all time.

The film follows the Grahams, a family who begin to unravel after their grandmother, Ellen, dies.

While Ellen’s daughter Annie (played by Toni Collette) tries to mourn the mother she never really knew, her granddaughter Charlie (Milly Shapiro) begins to act a little bit odd.

Then it happens.

As Annie and her husband, Steve (Gabriel Byrne), start to dig deeper into their ancestry, they begin to fear the darkness they may have inherited.

Then things, of course, get really freakin’ terrifying.

“It’s pure emotional terrorism, gripping you with real horror, the unspeakable kind, and then imbuing the supernatural stuff with those feelings,”critic AA Dowd wrote for the AV Club. “It didn’t play me like a fiddle. It slammed on my insides like a grand piano.”

Thrillist added: “The screams in the theatre were almost as frightening as what was on screen.”

USA Today called it “the most insane horror movie in years”, adding “if you’d ever like to sleep again, then you should probably steer clear of A24’s latest horror offering”.

While Timeout’s Joshua Rothkopf called it “a new generation’s The Exorcist“.  

Hereditary is screening in Australian cinemas now. 

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Top Comments

Zepgirl 6 years ago

I saw this movie last week and there was some giant dickhead who insisted on making the noise throughout the film. Until he was threatened by another of the movie patrons and wisely decided to shut the hell up.

Honestly, it didn't scare anyone, he just outed himself to be the moron that he was.


Guest25 6 years ago

Please don't see this movie, it is the biggest load of garbage I have ever seen.
Don't waste your money.

Zepgirl 6 years ago

Wow, I totally disagree! I think it was overhyped, like everything is these days, but I still really enjoyed.

Funbun 6 years ago

I suppose horror movies are a bit more of a "you have to be in the mood" movies.
I used to love them when I was younger, but now it tends to all a bit much.
Although I re-watched Texas Chainsaw Massacre a while back, my god does that movie hold up. So bloody unsettling (and so little shown violence for a movie remembered as being a gore fest).

Zepgirl 6 years ago

I regard TCM as the scariest movie I've ever seen, I have never, ever been that terrified by a film. I mean, you don't know up until the final frame of the film if the woman is going to live or die!

Funbun 6 years ago

It does say a lot that it's still terrifying NOW doesn't it haha. And god her throat must have been shredded by the time they finished filming, she was screaming her head off for basically the whole second half of the movie.

Gunnar Hansen who played Leatherface (and died not that long ago unfortunately) wrote a really really good book on the making of TCM, Chainsaw Confidential I believe was the title. I found it at a local library, well worth tracking down.