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Has this killed Lara Bingle's career?

When Lara Bingle’s new show Being Lara Bingle first premiered, it drew in nearly one million viewers.

The show was supposed to give an insight into the “real” life of the 24-year-old model who’s name is synonymous with the word ‘nude’, has made headlines for her past relationship with Australian cricketer Michael Clarke and her role in the now infamous “where the bloody hell are you?” Tourism Australia campaign.

But three weeks later, is anyone still watching?

Apparently not. The second episode of Being Lara Bingle averaged 782,000 viewers. Last week just 684,000 people tuned in nationally.

So what’s going on? Has reality TV killed Lara Bingle‘s career?

News.com.au reports:

And it’s not just viewers switching off to the glamour’s brand. One major celebrity agent said fashion labels would also be forced to reconsider aligning themselves with Bingle, who is due to appear at Waverley Local Court this Tuesday after allegedly hitting a motorcyclist and driving on a suspended licence in Bondi in May.

“We’ve pulled the curtains back on Lara and what you see is not pretty. It has exposed her and she’s no longer an enigma. We now know what drives her and that’s not a lot,” the leading agent, who asked not to be named, told The Sunday Telegraph.

“She’s not intelligent, she’s fumbling from one episode to the next and I think that would turn a lot of companies off. They’d think, ‘Well what are we aligning ourselves with? We’re aligning ourselves with someone who is a bogan’.

Are you watching?

Top Comments

John 12 years ago

There is no doubt that she is very attractive woman. Her beauty has made her famous but it has also made her a target for abuse from jealous women.

I wish her all the best in both her personal and professional life.


green trees 12 years ago

i think the agent makes a point of getting out and getting a normal job.
but i suspect she may not do it as perhaps she has become too used to fame, freebies and red carpet events and there's not much of that in a non-celebrity life.
also, if she has no tertiary education or trade a normal job may be harder to get as jobs require skills and looks are not a skill. i think she'd be shocked by the change in pay too.
be good to see her go to TAFE or university and work towards some career outside the media. i think she'd probably be happier in the long run.