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Gisele Bündchen is an incredible athlete. Here's proof.

Gisele Bündchen is an incredibly successful supermodel. But her level of success comes with a lot of commentary– some great, some awful.

And all that commentary can become kind of impossible to drown out.

So what do you do when you can’t get the hater’s words out of your mind? You use their opinions to keep that supermodel body of yours in shape, of course.

In a new advertisement for Under Armour, Bundchen shows the world exactly how we should all deal with the mixed messages constantly bombarding us all.

The first step is to project the commentary from others – on your mothering ability, body, career, and family- onto the walls of a huge room with one sole punching bag in it. And the next is to, well, go for your life.

Seems effective:

The video is part of a new series from Under Armour Women, a campaign dedicated entirely to women overcoming criticism to prove their worth as incredible athletes.

So, what do you think? Will you be taking advice from Gisele and trying this at your next workout?

 

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Top Comments

Zepgirl 10 years ago

It's nice to see a model, any model, doing a good workout. But 'incredible athlete'? Pull the other one. She's fit, no doubt about that. But let's not go overboard with the hyperbole, she's not Cathy Freeman or Sally Pearson or Li Na, she's not going to be at the next Olympics or pulling a title at the Australian Open.

Having said that, I totally support any woman wanting to take a crack at a punching bag. My God it feels good!

Rebecca 10 years ago

Do you have to represent Your country to be an incredible athlete. My partner recently completed an Ironman triathlon. He just did it for himself, like all the others who did it. I think he s, and the others incredible athletes.

Snorks 10 years ago

I don't think you have to represent your country, that would eliminate AFL players for a start.
But you do have to be in the top 0.0X% of the population. Not sure what the % is, but it's small!
Your husband may be one of them, but I also know people who have run a marathon, and it took them over 6 hours. They did it just to say they have run a marathon. Do I admire their determination? Sure. Are they incredible athletes? no.

Rebecca 10 years ago

I wasn't really talking about just running a marathon for the sake of it but competing in these type of events and doing it reasonably well. If a marathon, which is generally about 40kms, takes you 6 hours then its taken you quite a long time. Events such as ironman involve a 42km marathon, 180 km bike ride and a swim which is about 4 km so it's not something you just decide to do for the sake of it. I also know quite a few people who compete in these type of events regularly and are super fit. Are they incredible, really good, excellent, great athletes, I'm not sure.

Zepgirl 10 years ago

I'm not sure I have a working definition of what an incredible athlete is. But I do know that a supermodel kicking a punching bag is not it!