Coles has announced strict new self-serve checkout rules. From now on self-serve checkouts will be restricted to customers purchasing 12 items or less.
A Coles spokesperson told the Daily Telegraph the change is a “trial” that will allow for a faster buying experience for shoppers only purchasing a few items.
“We have found customers with small baskets can generally complete their shopping faster by using self-scanning check-outs,” they said.
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The change, announced by the supermarket giant this week, means customers purchasing more than 12 items will now have to line up at the “belted” staffed lanes.
Late last year Coles in conjunction with the NSW police announced measures to kerb shoplifting and underscanning, with research showing theft at self-serve checkouts is a regular occurrence. In a press conference held outside a Coles store in inner-Sydney, Superintendent Chapman said they’d received over 22,000 reports of shoplifting in NSW, with over half of those resulting in criminal proceedings.
Coles also announced improved technology for self-serve checkouts as well as regular supervision of the areas.
Market research company CanStar Blue, in conjunction with the Herald Sun, found younger shoppers were more likely to use self-serve to steal, with one in six admitting to not paying for an item at the self-serve checkout.
It's been an expensive exercise for Coles who were the first supermarket in Australia to introduce self-serve checkouts, aimed at reducing staff costs. However the cost of theft at self-serve supermarkets is estimated to be around $4.5 billion per year, according to the National Retail Association.
Queensland University of Technology Professor Larry Neale told the ABC self-service technology made stealing psychologically easier as they distanced customers from the victim.
"Self-serve checkouts provide that distance between you and the organisation or an identifiable victim," but he also said supermarkets do absorb more of the risk due to the money they are saving on staff.
Top Comments
So does this mean Coles will finally be hiring more staff now? hmm I doubt it.
Being punished because of the bad actions of a few? Now I know how Muslims feel.
I hate the manned checkouts. Putting aside my introversion, the staff never fill bags properly - they will only put 3-4 items in each green bag and then end up using a bunch of plastic bags unnecessarily. When I self-serve, I can use 4 green bags for the whole shop. I used to work at Coles and so I know they are preached to about not overfilling bags so I'm not blaming staff - I just hate such wastage.
Also, I have not once yet had a cashier properly scan the chillis I buy (mexi-crazy household here). Jalapenos are NOT the same price or item code as 'green chillis'.
Me too. I always feel guilty using self serves. But i am extremely introverted and try to avoid human interaction as much as possible. Plus they scan discounted items at full price and i only fibd that out when i get home.