Petrina Wisniewski travelled a lot in her younger years and has always been interested in seeing what types of vegetarian dishes were being offered up around the world.
Vegetarian food (and vegetables) often gets a bad wrap as being boring. But Petrina was (and still is) a vegetarian with something to prove. Vegetables can be interesting!
She came across the process of dehydration. An age-old technique but with so much potential, especially for veggies. She bought a small dehydrator, started tinkering, and Fine Fettle was born.
Read her interview with Mamamia.
What is Fine Fettle?
Fine Fettle all began with FLATS. Essentially, FLATS are a cracker, made from vegetables. Not just a sprinkle, over 60%. Fresh Australian veggies are squished and dried into a very tasty wholesome snack full of real flavour and nutrients. There is no gluten, oil or added nasties like preservatives or sugar. They are delicious on their own, or with toppings or dips.
Back when I started, there was a real gap in the market for genuinely healthy snacks. You just could not find them. People were just not getting their five a day. So, there was an opportunity to make vegetables a more appealing snack option.
Top Comments
I've been a vegetarian for over 31 years and I too have had difficulty finding quick, nutritious vegetarian take-away food.
My concern is about sourcing cruelty-free food.
Dairy foods are the most difficult to find of course.
Vegetarian food doesn't have to be lacking in flavor or seasoning.
I often head for the Indian food outlets because they really understand this fact. Of course Vegetarian Sushi is another option.
Things are changing slowly of course.
There was a time when I'd ask for a plate of vegetables and I'd be served a plate of veggies with a space left on the plate where the meat would normally go.
Vegans too are often treated with either resentment or suspicion but I reckon they'll have the last laugh.
Good Luck with your company - it's a really important venture.