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WATCH: Mia Freedman tells us how her personal blog became a household name.

Ever wondered how Mamamia got its name?

Ever wondered what it was like to work for the site in its very, very early days?

Ever wondered what it must be like to go from having a personal assistant, a car spot and a marketing department to having, well – nothing at all?

Well. Here’s the answer to all those questions. Mia Freedman talks all things Mamamia-related with Show and Tell‘s Monty Dimond, and admits that in the early days of starting a blog – she didn’t even know what a blog really was.

Watch below:

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Top Comments

V! 11 years ago

I can relate to the form section, the memory still gives me the chills. A lady at my bank filled in my employment section (which I left blank) as 'homemaker' and 'housewife' I felt like a unemployed loser. I had two years off work with my second daughter during which I project managed the construction of our new home, but technical I was unemployed for the banks purpose. I hated being called that but couldn't and still can't really understand why. It's such an old fashioned term, but there isn't a modern version that I know of.


Urban Fringe 11 years ago

I think Monty Diamond is a great interviewer - I love her 'On the Couch' series. It helps that she has such great subjects such as Mia Freedom and others - like Meshal Laurie and Chrissie Swan. Very inspirational to hear about all the highs and lows of working in the media.