rogue

"Dear Toblerone: You are officially dead to me."

I remember a happier time.

A time where chip bags were full, Mentos rolls were mostly pink, and Pringle cans were stacked to the brim.

Those days are well and truly behind us, friend – discerning consumers are being treated like buffoons, our delicious junk foods gradually being siphoned away one choc-chip at a time by grubby corporations.

And now, they’ve decided to really hit us where it hurts – with our favourite airport chocolate, Toblerone.


I’ll miss you, Toblerone.

Your al-foil wrapping confetti that lives down the side of the couch. Your canny little Canadian bear/mountain logo. Your flecks of chewy…um, actually, what is that? Nougat? Honeycomb? Fairy dust?

But most of all, I’ll miss those 10 grams of Toblerone goodness that is now replaced with air.

It’s time to break off my final triangle, and break up. And I promise, this time, it’s not me: it’s you.

 

 

Toblerone spokeswoman:

We have announced a weight reduction in two Toblerone bars this year. The 150g bar that has been referenced in media is produced for UK discounters. It is distributed almost exclusively via the discounter Poundland in the UK.

The 360g bar, which was reduced from 400g, is available world-wide. This 360g bar has been in Australian stores since May. While the weight of this bar has been reduced, the shape fundamentally remains the same.

The change is due to a number of factors, including higher commodity costs – which have been a challenge across the industry for some time – and a change in foreign exchange rates, which led to a considerable production cost increase in Switzerland where the bar is manufactured.

We ultimately had to make these changes to maintain the quality and affordability of the bar for our Toblerone fans, and can assure you that the recipe hasn’t changed.

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Top Comments

nashina 7 years ago

They perhaps could of dropped one of the triangles. Or shrink the size of the triangles?


squish 7 years ago

They could have tried to be more subtle about it, slowly adding a millimetre to the gap...this is a pretty obvious change.