beauty

The Ordinary's new launch, and 3 more signs haircare is the new skincare.

In news that surprises absolutely no one, I really love skincare. Like, heaps. As a beauty writer, I spend a lot of time testing products and sussing out what's really worth the money when it comes to results. 

But it recently occurred to me, as I was slapping on my 16th serum of the day, that I really need to stretch my attention to my poor ol' scalp and hair.

And there honestly couldn't be a better time - because it seems like pretty much all your favourite skincare brands are coming out with haircare lines right now.

Have you heard? No?? Well, it's kind of a big deal. 

Watch: Here's five easy ways to lift your hair game. Post continues below.


Video via Mamamia

Take, for example, The Ordinary. After six years, the cult skincare brand has just dropped a new haircare line, releasing a trio of products.

Focusing on their signature science-forward approach, this release is set to change the way we think of our haircare routines - looking at it as an extension of skincare.

And they're not the only ones.

Psst: Wanna hear more about the skincare brands launching haircare? Check out this episode of You beauty. Post continues below.

A whole heap of other brands are now jumping on the bandwagon, pushing the importance of looking after our scalp in the same way we care for our skin. 

Here are four skincare brands that are changing the way we think about haircare, plus our top picks from each.

1. The Ordinary.

Everybody who has a face knows The Ordinary. The products are often touted by beauty editors and experts alike because they do lovely things to your face. The best part? They're super affordable.

In the same vein as their skincare, the new haircare products feature minimal packaging and a single, powerful active ingredient. Similar to their approach to skincare, it's all about building a regime to support your scalp and new, healthy hair growth.

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The Ordinary Sulphate 4% Cleanser for Body and Hair, $12.80.

Image: The Ordinary  The Ordinary Behentrimonium Chloride 2% Conditioner, $12.80.

Image: The Ordinary   The Ordinary Natural Moisturizing Factors + HA, $21.80.

Image: The Ordinary 

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2. Revolution Beauty.

UK-born Revolution Beauty not only has skincare, makeup and tanning products but also recently launched its own haircare range - Revolution Haircare

Using a bond technology referred to as 'Revolution Bond Plex', the products focus on targeting different layers of the hair fibre to help restore and strengthen damage from within. 

Revolution Beauty Hair Plex 3 Bond Restore Treatment, $27.

Image: Supplied  

Revolution Beauty Hair Plex 4 Bond Plex Shampoo, $27.

Image: Revolution Beauty  

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Revolution Beauty Hair Plex 5 Bond Plex Conditioner, $27.

Image: Revolution Beauty  

3. SunBum.

Yes! SPF brand SunBum just released a haircare range, too!

Running with its iconic beachy vibe, the brand launched everything from hair lighteners and toners to leave-in treatments and scalp scrubs.

Revitalizing Shampoo, $19.99.

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Image: Oz Hair and Beauty  

Sun Bum 3 In 1 Leave-In Conditioner, $16.99.

Image: Oz Hair and Beauty  

Anti-Frizz Oil Mist, $19.99.

Image: Priceline  

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4. Augustinus Bader

Luxury brand Augustinus Bader is another well-known skincare brand that has recently dipped its toes in the haircare game.

Adored by pretty much every celebrity ever, the brand has released five products (and a bougie comb!), using science-backed formulations to promote healthier, stronger, fuller hair from root to tip. 

Just FYI: You gotta be quick with these ones - they sell out quick!

The Shampoo, $70.

Image: Augustinus Bader  

The Hair Oil, $70.

Image: Augustinus Bader  

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The Scalp Treatment, $80.

Image: Augustinus Bader  

Have you tried any of the above? Share your thoughts in the comment section below.

Feature image: Instagram/ @deciem@revolution.haircare

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