lifestyle

These menswear ads are wildly offensive and extravagantly chauvinistic.

A suit simply isn’t worth its space in your wardrobe unless it guarantees the nudity of every woman you meet. Am I right, guys?

According to the Danish suit company SuitSupply, the modern well-dressed gentleman is entitled to all the breast-fondling, butt-ogling, and questionable public sex he pleases. He is entitled to unlimited naked female bodies.

For the price of a tailored suit in smart navy, dapper grey, dignified stripe, or classic black, the modern well-dressed gentleman may fondle, fornicate, or thoroughly inspect every naked woman he meets in a stairwell, on his balcony, or in her home.

Why, just look at the totally realistic, not at all offensive life of the modern well-dressed gentleman who chooses to dress himself in SuitSupply garments.

If a man buys a suit, well this is what he can naturally expect to happen:

But wait, there’s more.

When he’s at the beach fully clothed in a crisp three-piece suit, he must be surrounded by bare-breasted beauties. Bikinis simply will not do for the modern well-dressed gentleman. The modern well-dressed gentleman must be vastly outnumbered by naked jumping models who partake in their own objectification for money and the glorious feeling of being complicit in their own exploitation.

If a man buys a suit, well this is obviously what will happen when he goes to the beach:

Yeah, OK.

In all seriousness, this is some whack bullshit right here. These SuitSupply advertisements are so wildly offensive and extravagantly chauvinistic, it almost feels like a prank. It’s all the sordid, casual politics of selling sex in one photo shoot. It’s fancy, well-dressed porn.

It’s a roomful of dudes somewhere in Denmark seeing how much money they can make selling menswear with tits. Tits, kinky sex, bare-bottomed girls bending over, strange impersonal underwear inspection sessions, and arty looking nudity. And they’ll be successful – as ridiculous as this shameless suit porn is, our society an the internet are places where this is totally acceptable. That makes me feel all the emotions: sad, incensed, disappointed, tired, hopeless, disgusted, and weary of the relentless sexualization of everything.

You know what, Danish suit guys? You don’t get away with this just because the pictures are sort of beautifully shot. You don’t get away with it because your suits look actually kind of nice. You get away with it only because the internet – and all of us who browse it – let you. I’m not happy about it, but I don’t know what else to do. Not buy heaps of Danish suits for myself, I guess.

Related Stories

Recommended

Top Comments

dievca 10 years ago

Corporate is in Amsterdam. I believe the brand is Dutch, not Danish.


Harpi van der Mourn 10 years ago

ok I really don't understand why there is such a hub bub about this- you just did want they wanted free advertising, you reposted their photos without them having to pay you for it. So you just shared their images and let us know about their suits. And the women in the photos didn't have to be in the photos. yes they were paid a lot to get their kit but hey they would do it for a make- up ad wouldn't they? Have you seen the last D&G campaign? The women are all dressed and the men are either getting their gear PULLED off them or kneeling front/beside or around the women totally naked. I have no problem with this, I wouldn't do it but I don't have a pretty body, well my husband would disagree he thinks im great, but i'm no model. So people seriously if you have a problem with these things, boycott Project Runway where everything has to be sexy and have sex appeal, boycott anything just plains put sex before anything. This ad just says wear our suits and you will get a good looking girls, not trying to sell the women at all, just the suits.