Nike releases shoes specifically designed for people with disabilities.

‘Just Do It.’

It’s one of the world’s most iconic slogans, but it’s not always so simple. Until now.

Nike has developed a shoe specifically for customers with limited physical capabilities. And it all came about because of one letter.

Matthew Walzer has cerebral palsy. When he was 16-years-old and grappling to reconcile his physicality with his desire to to be independent, he wrote to one of the biggest corporations in the world- Nike.

News.com.au reports, in 2012, Walzer wrote to the sporting goods company:

“We do such a great job at helping athletes perform better and faster and jump higher,” says Tobie Hatfield, Nike’s senior director of athlete innovation. “But what about perform better just in the sense of quality of life?”

The Flyease is part of US basketballer Lebron James’ Zoom Soldier 8 collection. Huffington Post report Nike are keen to continue their close relationship with the sport, in combination with the new Flyease technology. Two U.S. basketball teams, set to participate in the 2015 Special Olympics World Summer Games in Los Angeles, will be wearing the Flyease.

“It’s basically kind of kickstarted a lot of work in this area,” said Hatfield of the company’s innovation. “Once you start down this road, I don’t know how you could ever go back.”

As for Walzer? He is pretty stocked with the new technology. “Easy entry, easy access, easy adjustment, easy closure,” he said. Now able to ‘just do it’ with the best of ’em.

You can watch the full Flyease Story bellow:

For more stories like this one:

It’s time you learned how to pronounce ‘Nike.’ Just do it.

Julie Bishop: Why we need to celebrate women in sport.

You might not love sport, but if you’re a woman, this will make you angry.

Is this the powerful sporting ad that Australia needs?