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Have I just stepped back into the 1950’s? These shots were produced by ad agency Zubi Advertising for the RDCA Academy of Martial Arts. Is this kind of stereotyping and ridiculing an appropriate way to encourage kids to do sport?
Love or Loathe? An ad for karate or just plain bullying?
Co-Founder, Mamamia
Top Comments
The ironic thing is Zubi's motto is "erasing stereotypes". Maybe they should change it to "reinforcing negative stereotypes. This is incredibly offensive, especially in light of the recent murder of a 17 month old baby who was killed for "acting like a girl"... http://www.huffingtonpost.c...
This boy needs karate to protect himself when mum or dad find out he's got lipstick everywhere!
Ha!
and ruined her Manolos..