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Lego is offering 7-year-olds advice about how to 'change up their look'.

And the people are smashing things up in protest. Like, Lego things.

When you think ‘beauty’, you don’t necessary think little plastic men and women, do you? Apparently, we should. Toy giant LEGO has just started giving out unwanted beauty advice to kids – yes, KIDS – because that’s where we’re at now.

Sigh.

Children around the world are buying the Lego Club Magazine and pouring through the pages, hoping to find some cool toys to beg their parents for. But instead, they get this.

Sharon Holbrook is the mother of a seven-year-old daughter who reads the Lego Club Magazine. When her daughter started asking what her face type is, Holbrook was pretty stunned. Holbrook wrote about the ridiculous concept for the New York Times.

 

 

I’m still not convinced.. I think the advice column might have been better received if it were about convincing your mum to buy you a puppy or how to do basic mathematics.

Not cool, LEGO.

The LEGO beauty advice controversy was one of the topics on this week’s episode of the Mamamia Out Loud podcast. You can listen below. 

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Top Comments

Angela 9 years ago

Well, if you're buying your child the LEGO beauty salon anyway (which appears to be what they are advertising in the LEGO Club Mag), I don't see how offensive such advice is. Not much building required for that playset. People need to chill out. I had awful haircuts as a kid, this advice would've been quite handy.


Ineedacoffee 9 years ago

Why lego,
first the stupid girls range now this