Stop any random woman on the street and ask for her can’t live without beauty product, and every third will say concealer.
That stat is entirely made up, but judging by how busy we all are and the sheer volume of concealers on the market, I stand behind it.
This month, Rihanna released a new concealer from her cult cosmetics brand Fenty Beauty, the Fenty Beauty Pro Filt’r Instant Retouch Concealer.
I’m yet to meet a Fenty Beauty product I don’t love (the Match Stixs contour and highlighter sticks, Mattemoiselle lipsticks and Gloss Bomb lip glosses are all great), so I was keen to give this new concealer a go.
Billed as an “instant photo-soft coverage for all” concealer, Pro Filt’r Instant Retouch Concealer comes in 50 shades and promises to be long-wearing, light as air and crease-proof. All of which sound delightful.
But does this product live up the hype, and can this concealer hide all your first world problem sins (not enough sleep, not enough water, not enough veggies, too much gin)?
Pro Filt’r Instant Retouch Concealer is Rihanna’s second concealer product from Fenty Beauty – I’ve used and written about the first, the Fenty Beauty Match Stix Matte Skinsticks. Like the name suggests, the Skinsticks have a thicker consistency with a matte finish, which is great for contouring and micro concealing blemishes, but not so much for your delicate – physically and emotionally – under eye area.
In comparison, the Pro Filt’r Instant Retouch Concealer is a more of a liquid concealer. She’s still creamy, but brighter and less opaque than the Skinstick. It comes in a tube with a stick applicator, and provides medium but buildable coverage.