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Casey Donovan has a message for those who criticised her Coles ad.

Last week, Casey Donovan appeared in a new ad for Coles and everyone in the country seemed to have an opinion on it.

Being a professional singer of some notoriety, the former Australian Idol was paid money by the supermarket chain to sing their jingle on the telly and, dressed in sparkly red, did a pretty bang up job of delivering the rather simple brief.

Some labelled the ad ‘annoying’, others ‘a tad cheesy’ – whatever their particular qualm, many expressed their thoughts on the campaign on social media.

Speaking with Kyle and Jackie O on their radio show on Monday, Donovan gave a perfectly simple explanation for the ad’s existence, labeling it “just a bit of fun.”

"It's fun and that's what Coles' selling point was to me - 'Casey, we loved you in the jungle, you're down to earth, you're funny and you look like you take the piss out of yourself,'" the 29-year-old told the Kiis FM duo.

"And I was like, 'That's pretty much my life'."

And that, let's hope, is the end of that.

LISTEN: Laura Brodnik and Tiffany Dunk discuss the importance of crowning Casey Donovan the Queen of the Jungle on The Binge...

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Top Comments

Darksun 7 years ago

Sure it's a bit of fun. until you've heard it 500 times and you're ready to fill your ears with cement to stop the sound.

They should use this track to interrogate PoWs. they'll be spewing their deepest secrets in a matter of minutes.


Janelle Claire Berner 7 years ago

She looked like she had a blast filming it! She's a talented girl who needs to earn a living and although I don't believe it showed her voice at its best, it's gotten people talking! And that's good publicity