By KATE HUNTER
OMG! OMG! OMG! Check this ad out! It’s full of BOOBS! Sorry, breasts.
I know I should use the proper word because it’s about cancer and everything, but really and truly, this ad is wall-to-wall TITS, NORKS, BAJOOMBAS, KEGS, JUGS.
Can you believe it? These ladies have got the girls out, but it’s ALL FOR A GOOD CAUSE! Yes, it’s aimed at men, to encourage them to let their womenfolk know how important it is to get regular breast checks.
That means anyone who gets uptight about this ad, with all those jiggly, voluptuous RACKS is basically saying they don’t care about women’s health!
There are no flappy old woman boobies, but there IS a shot of a baby breast-feeding. The feminists should love it. One woman is even EATING PIZZA, even though she might get fat, because that’s her right. Who knows, maybe she doesn’t want a boyfriend?
This is an ad people will SEE. The lads will watch it over and over again. And maybe they’ll show their girlfriends who have boobs that might catch cancer. In this brave new digital world, advertising needs to be shared to be effective! And nothing says ‘RETWEET’ as loudly as breasts being fondled during sex.
Ahem …. That’s one way to discuss this ad, made in Chile.
Another is to say, ‘Grow up boys. Stop trying to bag awards. Create a grown-up ad that makes a difference instead of records on You Tube.
Because – and I’m guessing here – I’d say that ad was created by fellas – boys whose lives haven’t been touched by the bitch that is breast cancer. Guys who quite understandably see the word ‘breast’ and think ‘sex’.
They see the word, ‘cancer’ and think, ‘awards’. If you can’t win a gong for a campaign for breast cancer awareness, you’re just not trying.
It will take those boys years to realize that it is possible to talk about breasts and disease with humour and gravity – even to men. It takes a deft hand, experience and ticker, but it can be done as this ad, made in Scotland shows.
Do this kind of advertising right, and you might not win awards, but you could help save a woman’s life.
Do you love or loathe these ads? What sort of health messages in advertising do you listen to?
Comments
16 Comments so far
that second as is amazing.
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If it (the first ad, I don’t have time to watch the second right now) encourages awareness in men about breast cancer, then great. But what is up with every set of breasts in this ad being AMAZING? How unrealistic….Small breasted women get cancer too!!
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Who gives a shit if the ad is politically correct or not, it it saves one woman’s life it’s worked.
I’m just glad we don’t have the same sort of ads for prostate cancer…
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Oh, I HATED that first ad! Literally just reduces women to a pair of tits! Like that’s all they’re good for, so you wouldn’t want a good chick ruined by having one lobbed off. FFS. Loved the second one though!
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That second ad is gorgeous!! I just want to give that lady a huge hug, right after i check my breasts! We need this ad here in Oz – anyone have suggestions for and aussie interpreter of it?
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For the record (as a man), the realisation that you may loose a partner or wife to breast cancer is going to be 10000 times more effective than just showing a row of random racks on young ladies.
The idea that this is what is required to get the message across to men is quite frankly offensive. The number of men walking around this month sporting pink robbons should give you an idea that we take the subject very seriously, as we all have many women we love in our lives.
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Love love love the second ad.
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The first ad just makes we want breast implants. the second one makes me want to check for cancer. I know which one will save lives.
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Second ad was brilliant! First ad…hello boob envy! Luckily mine are still in good nick :p
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The second ad is briliant, the first really misses the mark.
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I dunno about that, the first ad got my attention.
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Second ad is great.
First ad isn’t and neither is the headline for the article.
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I agree that this headline is totally inappropriate. How can we take breast cancer awareness seriously if we can’t talk about showing a bit of boob without referring to men wanking??!! Icky mamamia, really icky.
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That’s the whole point. They’re commenting on how completely the first ad misses the mark (by making it *cheeky* and sexual), and using the second ad as comparison.
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Im a bloke and the first ad didn’t make me want to spank the monkey. What makes you think it would?
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It’s from Chile.
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