When I was younger, I had satoriaphobia, a word I just made up that means ‘Fear of wearing the same outfit as someone else’. It haunted me. Back when I was a kid, we didn’t have Westfields (or computers) in which to shop for clothes. We had a couple of local stores and we all shopped at the same places. For me, it was a cute little boutique called The Individual Kid, and the kidswear department of Grace Bros* (David Jones being far too expensive back then).
My criteria for buying clothes as a child was simple. I wanted to look as trendy as Michelle, the trendiest girl in my year, but not exactly the same as Michelle, because then I’d look like I’d copied her, and what I was really aiming for was a homage.
Well, this was not easy. For a start, I had no idea what Michelle was going to wear until she wore it, which made homages kind of tricky. For another thing, I had no sense of style or taste, and had to rely on my mother to choose my clothes for me. Now, my mother was great at choosing clothes for her 35 year old self, but not so great when it came to choosing clothes for an adolescent girl – which is why I was always slightly daggy at school and never got Josh Goldenbum to love me.
Still, I never did wear exactly the same outfit as someone else, except for twice on the very same day.
I had two birthday parties on the same day, one in the afternoon, and one at night. I went to the daytime party in a brand new dress, and to this day I remember it with absolute clarity. It was pink and short sleeved, with a little belt and a bright floral print. And Monica Biggs was wearing the exact same dress. What’s worse, she looked better than me. I was devastated.
Still, there was always the disco party that evening. I had a second dress, a gorgeous little number from The Individual Kid that I absolutely adored. It had a purple tank top, to which a green, pink and purple striped skirt was attached. I looked terrific in it. Sadly, though, Jessie Freed looked even better. Individual Kid my arse. I wanted to cry.
Happily, I have never again experienced such sartorial shame, though my sartoriaphobia has remained. Then on Saturday night, the unthinkable happened.
I was getting dressed to go out to family celebration. I had planned my outfit for weeks: a crisp, white, linen shift dress with three quarter sleeves and a hint of embroidery at the bust, worn with high brown boots and some beads. I got dressed and admired myself appreciatively in the mirror – I looked fresh, young and groovy. Then I walked into the bedroom to where my husband sat on the bed.
“Are you kidding me?” he exclaimed.
“Don’t you like it?” I asked. I was crushed.
“It looks like a cultural exposition,” he told me.
I did not wish to look like a cultural exposition. Quite frankly, I wasn’t even sure what a cultural exposition was. So – though I often ignore my husband’s fashion advice – I ran back to my wardrobe and got changed.
At the party that night, I received many compliments on my geometrical, patterned dress that I had bought recently overseas. I liked what I was wearing, but still thought longingly of my cultural exposition at home.
And then I saw her. Another woman, brunette, curly-haired like me, wearing my white, linen shift dress with high brown boots. She was wearing my cultural exposition! If I’d worn it too, we would have been twins. I felt a surge of relief. I had been saved from humiliation.
So the moral of the story is simple. Unless you sew your own clothes, you are always at risk of being dressed like someone else.
And if you’re trying to be trendy, don’t go for a cultural exposition. It looks like a nightie anyway, and you’ll never be as Individual as you think.
Kerri lives in Sydney with her husband, three kids, and Spunky the rabbit. Her first book, “When My Husband Does The Dishes…”, is out now. You can follow Kerri’s blog here and catch up with her on Twitter here.
This piece was originally published here and has been republished here with full permission.
Have you ever been caught out wearing the same outfit as someone else? How did you react?

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Comments
35 Comments so far
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It’s amusing when two 21 year old guys end up wearing the same thing! This happened at my wedding, both thought they looked fantastic in their new shirts they went and bought especially to wear to the wedding. They’re good friends so everyone had a laugh about it.
They did look good too
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Yup – I was about 20 at the time and went to an old work colleague’s 40th birthday. She had lost a fair bit of weight and was really excited to be able to fit into ‘normal’ clothes. Turned up to her birthday in a beautiful white maxi dress with a spray of brightly coloured flowers….only to look for the birthday girl and find her in the exact same dress! We laughed about it and took a bunch of photos but I felt so awful for ‘stealing’ the birthday girls thunder!
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My daughter had her semi-formal recently. She and another girl turned up in the same dress but different style of jewellery and shoes and very different sizes (8 and a 14). My outgoing and gorgeous girl (size 8 dress but size 16 heart) went straight up to the other much shyer girl and said “love your dress – you look amazing”. Not a bad effort for a 15 year old who didn’t have mum there prompting her to do the right thing. I was so proud of her when I heard and saw the photos.
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That’s really lovely, you should be proud. Many years ago I turned up at a wedding and someone at the same table was wearing the exact same dress. We had a good laugh about it and made jokes that we could be emergency bridesmaids
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I know for a fact that several of the stores that sell dresses here for school balls keep a register of what school each girl is from so that no one from the same school will buy the same dress from that store, at least!
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The only significant times I can ever remember wearing the same thing as someone else were when I was in Kindy and it was photos day. Another girl, Tammy, had the exact same dress as me. Needless to say neither of us gave a toss at the age of 5 and our mothers thought it was really cute. I enjoy looking at that photo
The other time was a couple of years ago at an after work drinks/farewell thing for someone leaving DH’s work. I knew most of his colleagues reasonably well by then from previous drinks. One girl and I wore the same royal blue tunic style top. We just laughed about it. Later another one of the girls who is quite stylish and whom I often feel like I need to dress up for quietly told me I looked a lot better than the other girl in the blue top
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It’s only really bad when they look better than you! This has only happened to me once (at the Peats Ridge Festival because my sartorial twin and I bought the same dress from one of the stalls there and both decided to wear it on NYE) and I looked better in it.
My secret is to accessorise to individualise and also think about quirky shoes or stockings that might go with outfits. Fortunately it’s easy to find unique or close to unique accessories that won’t blow a fashion budget.
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This seems to happen more to me when I’m overseas. I work with other Australians and on one posting about 4 of us must have gone home around the same time and bought the same white shirt and similar black suits – but no problem when stuff is basic! My issue is now the fact we have an amazing designer here and unfortunately some of their designs are pretty popular, so there is a risk of snap – but it’s such gorgeous stuff, you can’t stress. My sister and I often end up in similar outfits – even though we don’t shop together. I think my biggest concen now we be looking liked I’m dressed too – or young!
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I have 2 sisters & there is only 3 years between us. We are all of a similar size and look alike enough that people who don’t know us well get confused! We often turn up at family gatherings with 2 of the 3 of us in similar outfits, shoes, jewellery or hairstyles.
A few months ago I was telling one sister about this funky mini dress I bought at a hidden away store in our home city. I started describing it to her & her face started to do strange things, then she finished the description. She had bought the same funky mini on a recent trip to Melbourne…needless to say we check now before we wear that one!
When people comment on our similar clothing I laugh & say that we all have great taste & know what suits our bodies!
We also have daughters that are the same age & we quite often buy the same clothes for them, sometimes on purpose & sometimes by accident. We quite often buy the same birthday gifts for one another’s children, we now know to talk before we purchase!!!
I think that unless one person looks exceedingly uncomfortable, or wrong in the outfit then it’s no big deal…..they’re just clothes after all.
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Goldenbum? Anyone else have a bit of a giggle?
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I can honestly say I have never understood this. It’s a compliment, the other person wearing your clothes likes your style! I remeber at our school formal there were a couple of double ups, and one of my friends was FUMING for the night, especially because she had bought her dress in Sydney, and the other girl had found it in our own hometown! I would play is just as the other girl did – laugh it off. It’s clothes!
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I ran into this at a cousin’s wedding. I was on the bride’s side and she was on the groom, so we just stayed away from each other until the reception, when we got together and had a good laugh.
I coped with it by analysing the details too – her hair was definitely better, but I think I got the shoes and bag more right.
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Any time I see someone in the same thing as me (even if it’s just the same top), I walk straight up, smile & say “You have fantastic taste!!”
Minimal awkwardness for all! Especially as my mum & I often buy the same item of clothing in a store (we don’t wear things the same way though).
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My cousin and I showed up to our Christmas do in the same dress. We thought it was hilarious. Super cute dress but with both of us in it we felt a bit von trapp like. Still, it was pretty funny and just shows we have excellent taste!
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I used to work in a high end fashion store and one day I had 3 customers buy my EXACT outfit ?!?!?! Needless to say I never wore it again !
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You must’ve looked amazing in it! )
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Jamie lee Curtis looks gorgeous! The mega smile doesn’t hurt either. Love pink. Normally not a fan of the phrase ‘dressing for your age’ but she does and it looks great. Much better. Than insipid miserable looking blonde following….
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I’m too busy worrying how I’m going to find something that fits and I feel comfortable in. If I add to my worries, the fear that someone else will have the same outfit on, I might never leave the house. Best I not think about it…
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One time, in the city, I walked past a girl wearing the same dress. I laughed and said to her ‘nice dress’. She glared at me, and huffed off….She looked better, still don’t know why she was so mad, we were going in different directions. I couldn’t care less, but it seems like I’m in a minority……
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What is wrong with people?! I think what you said was great.
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I’ve worn the same dress as the bridesmaids at a wedding once… and the same dress in a different colour at another wedding…
To be fair, thats what happens when you buy chain store bridesmaids dresses and don’t tell anyone what they look like or the colour scheme!!
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I had an outfit made back in the late 80s, and wore it to a wedding, only to have the bridesmaids traipse down the aisle in dresses made from the exact same fabric (blue tie dyed silk, so pretty obvious!). Even the style was quite similar.
Needless to say I went home and changed between the ceremony and reception. And much that I loved that dress, I don’t think I wore it again, such a waste!
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i wear a lot of vintage clothes and try to avoid the chain stores except for basics like t shirts. helps avoid the wardrobe snap problem.
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This happened to me last year. I spent months trying to find a dress for a black tie national awards dinner. Agonised, trawled the net and eventually ended up finding one in a local shop and excitedly dressed up for the night. I didn’t even get in the door when I saw a friend from my town in the exact same dress. We sat at the same table too. LOL We laughed, and it showed we both had great taste, but really? REALLY? Next time I’m going custom-made
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My aunty and I turned up to my other aunt’s birthday in the same dress, but different colour (mine was black, her’s cream). We arrived separately but when we saw each other we just started laughing. We loved it, weren’t embarrassed at all as we both looked great!
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I spent the best portion of my childhood/adolescence in bike shorts and fluoro shirt combos.
Suffice to say I never experienced the embarrassment of wearing the same the same outfit as someone else, (although one might be inclined to remark that my penchant for the aforementioned ensemble was an embarrassment in itself).
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Around the time of the year 12 formal/ball/dance whatever you call it most shops write down the school and date of the ball and promise not to sell the same dress to anyone else. Needless to say this is an empty promise that I suppose in no way they are obligated to uphold. My sister showed up to see 3 girls in the same dress and a few more in the same dress different colours! A day like that which is so built up and has so many photos sucks!
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This happened to me at my yr.11 formal- two other girls wearing the same Zimmerman dress as me. We all accessorised very differently so it wasn’t a disaster
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The ‘popular’ girls at school all chose the same dress but in different colours for the Year 12 formal so they matched. They looked like idiots.
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Hahaha, I don’t think anyone would want to wear the same things I do
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Year 11 formal. I had on an electric blue mullet dress that, in hindsight, was truly hideous, someone else had the same version in red!! We laughed & had our photo taken.
Ps I looked better
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I don’t think i’ve ever worn the same thing as someone else at the exact same time/function. But i don’t think i’d care. I’d look as it as a flattery sort of thing.
I do remember how vicious everyone got about formals though, girls threatening others not to get the same colour/style/shop at the same store kinda thing.
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When I was 20 ish we were planning a trip to town…. I had on my tight black jeans and a marijuana top on. And low and behold my mate came to the door and had his identical top on and black jeans. I told him To change
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My favourite jumpsuit also happens to be a favourite of my ex’s new gf… Lucky our paths haven’t crossed yet but these days, photos on Facebook are just as bad as same room, same function.
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I spend way too much time worrying that I will be wearing the same thing as a much younger more toned version of myself. Luckily I clearly have bad test in clothing because it’s never happened to me before