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We have a new post a Mamamia. It’s all about you and what you’re wearing.

It’s called “Wardrobe Week” and it’s all part of Mamamia’s new approach to showcasing diversity in 2012. We often struggle to find appropriate images for our street-style galleries, which is why we want our readers to star in our posts so we can ALL start contributing to a more realistic portrayal of women in the media.

This new post will feature everyone from readers to contributors to Mamamia staff – basically anyone who’s happy to send us a few photos of what they’re wearing that week and tell us where it all came from.

Are you interested?

Here’s how it works. You submit a week’s worth of photos of yourself and tell us what you’re wearing. Something like this:

“Top from Zara, jeans from K-Mart (only $15!), jacket from an ex-boyfriend whose name I can’t bear to repeat, Converse trainers (I own them in 4 colours, they’re my favourite sneaker), earrings from the chemist.”

The key is to make sure the images are full-length and shot in the same place each day, preferably against a white wall. Well lit.

5-10 images are perfect (if, for example, you have two in one day) and make sure to include details of what you’re wearing in each shot.

UNDER NO CIRCUMSTANCES do your clothes have to be expensive or designer (cheap is the new expensive). It’s all about just peeking into what other women wear in their everyday lives – whether they’re going to work, uni or at home with the kids.

Weekends are great. Pyjamas are great. It’s all about what’s real.

We’ll load the images up in our weekly post with links back to your blog/website/Twitter/Tumblr/whatever else you please.

If you’d like to see an example, we put together a gallery of some of the Mamamia staff and what they wear around the office – check it out here.

Mamamia's Sales Manager, Vanessa, wearing Kookai jacket, Seduce top, Portmans skirt and shoes from South America.

If you’re interested, just an email to wardrobeweek@mamamia.com.au. Include your pics (saved at less than 200kb please!), a short bio, any links you’d like us to plug and your answers to these quick questions:

How would you describe your style?
Do you have a favourite place to shop?
Best place for a bargain?
Where do you get your inspiration?
Do you have a favourite piece of clothing or accessory?

And if you have friends who dress in interesting ways, tell them about it and encourage them to participate.

Go on, do it!

Comments

Comment Guidelines : Imagine you’re at a dinner party. Different opinions are welcome but keep it respectful or the host will show you the door. We have zero tolerance for any abuse of our writers, our editorial team or other commenters. So if you’re rude, mean-spirited, snarky, aggressive, defamatory or bitchy, your comment will be deleted (so will any replies to the original comment – so don’t bother arguing with rude people, instead just hit the ‘alert moderator’ button).
And if you’re offensive, you’ll be blacklisted and all your comments will go directly to spam. Remember what Fonzie was like? Cool. That’s how we’re going to be – cool. Have fun and thanks for adding to the conversation…

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9 Comments so far

  1. Rebecca Boner

    Just started this yesterday, took my first photo! Only 6 to go!

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  2. Meagan Harding

    Great idea!!
    I am a fashion stylist and just issued a 30 outfits in 30 days challenge to my clients to encourage them to be experimental and have fun in their wardrobes.
    https://www.facebook.com/events/290765224306671/
    It’s an open event and all are welcome.

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  3. Jo

    I like the post. But the angle makes everyone look like Oompa Loompas. (Very cute and good looking Oompa Loompas)

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  4. Carly Findlay

    So looking forward to this regular post :)
    Yay! I love seeing what others wear!
    I have that striped lollipop dress that Vanessa is wearing – my bargain from Portmans!

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  5. Linda

    I’d be too ashamed of my holey, faded, baby vomit ensembles :P

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    • Anonymous

      I’m with you Linda!

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  6. Laura

    Sounds like fun! When do the emails have to be in by?

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    • Lucy Ormonde

      Hey Laura,
      It’ll be an ongoing post, so just send the pics through whenever you can :)

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