beauty

It’s time to bajazzle your butt crack. Or not.

Look! It’s bajazzling for your butt crack!!

Vajazzling is SO April ’10. The cool kids are now bajazzling their butt cracks. And you need to say that with your tongue very firmly in your cheek (the other cheek). Oh God. Hideous mental picture be gone. Sorry.

Yes, it’s the OTHER crack epidemic and it’s causing a surprising number of problems in the US. It seems the butt crack trend of the nineties has come full, ahem, circle with US politicians and retailers launching two very different campaigns to fill the (sorry) cracks.

In an attempt to curb crack exposure for women who have given the middle finger to high-rise jeans and stuck with their hipsters, online store Kimberlilyhas designed “a Backtacular gluteal cleft patch” i.e. crack covers in a range of styles.

Think: pink diamante chandeliers.

Their adhesive ergonomic shape is designed to start at the waist of the jean and extend upward to cover the entirety of the butt crack with pretty colours and graphics. Seriously. According to the Kimberlily website

Kimberlily wants to take the stress out of the way you dress.
If you desire to wear the lowest of the low rise jeans, have no fear we’ve got you covered when you’re wearing a Backtacular gluteal cleft patch by Kimberlily. Keep everything in the right place and look good doing it.

“Straptacular In front Backtacular From behind!”

“Let your Low rise Jeans hangLow!”

I knew there was something missing from my wardrobe! It’s a Backtacular Gluteal Cleft Patch!

Meanwhile, New York state senator Eric Adams made an impassioned plea against (butt) crack after noticing teenage boys adopting the look in frightening numbers. And even Barack Obama has linked low slung jeans to racism and self-esteem.

According to a Fairfax report:

A state senator in New York has launched a campaign against a crack epidemic of the low-pants kind – telling young people: ”When you raise your pants, you raise how you feel about yourself.”

Brooklyn residents awoke to the sight of two ”Stop the Sag” billboards showing two men in jeans low enough to display their underwear.

Bill Cosby caused a stir by blasting baggy pants at a civil rights group’s event in 2004. The President, Barack Obama, as a candidate, came out against low-slung trousers in 2008.

”Brothers should pull up their pants,” he said. ”Some people might not want to see your underwear. I’m one of them,” Mr. Obama told MTV News.

 

[Thanks Carla]

Are you still a low-rise fan? I never got into those high-waisted jeans myself……

Tags: