This is not a sponsored post. But it is a post about sponsored posts.
The Mamamia Team understands that not everyone likes sponsored posts. Just like the way some people don’t like advertising of any kind in magazines, on radio or on TV.
We get that some people would prefer to live in an ad-free world but only the Government-funded ABC can afford to provide content without advertising. And if we thought we could get the Government to stump up for the costs of running Mamamia we would but so far they haven’t offered. Selfish bastards.
The commercial realities of running a website the size and scale of Mamamia means that we need advertising revenue to be able to function. To ensure that the many articles we post on Mamamia each day remain free for you to access – advertising in various forms will remain a fact of life around here.
Sometimes, this advertising will be in the form of banner ads. Other times, sponsored posts. Often, we will encourage advertisers to do giveaways. We’re always trying to maximise value for you – our readers. We know you like free stuff and we do everything possible to encourage our advertisers to give it to you.
Here are some answers to the most commonly asked questions about sponsored posts.
Q: How do I know if a post is sponsored or not?
Every sponsored post includes the sentence, “This is a sponsored post brought to you by [whoever]” in the caption of the first image included in the post. There is also a disclaimer at the end that explains who the sponsor is and a bit of information about their product. Transparency is key and you can always be assured of it.
Q: Who writes the sponsored posts?
Sponsored posts are conceived and written by the Mamamia editorial team or one of our great contributors, in conjunction with the client. The stories and anecdotes that these writers share are their honest experiences and are put through the same rigorous standards that all our content is: it has to be interesting and relevant to you, the reader.
Q: When Mia mentions a product, it’s means she’s been paid to do so, right?
Wrong. Mia’s opinion cannot be bought. She does often mention products or services she’s tried and love but never because she’s been paid to do it. If Mia raves about something it’s because she genuinely likes it and want to share it with you. She do this in her non-online life too.
Q: What are your ethical guidelines around the advertising and sponsored posts published on Mamamia?
Great question. And there’s an easy answer to it, although not one that will make everyone happy because ‘ethics’ are highly subjective.
Quite simply, we publish whatever we’re comfortable with. Some people think we shouldn’t accept advertising for baby formula. Others think Mamamia shouldn’t accept alcohol advertising. Some are outraged by advertising for chocolate or any product high in fat or sugar because they believe that will cause obesity. Others are opposed to advertising by weight control programs. Or banks. Or fast food. Or beauty products.
We take a different view. We believe that all the people who read Mamamia are intelligent adults who can make up their own minds after being presented with information. We don’t tell you what to do. Or not to do. We just present information and expect you to make up your own mind – just like with any other form of advertising you see in any other medium.
Q: Do you limit the number of Sponsored Posts you do?You can always choose to skip Sponsored Posts. We publish around 50 posts a week and usually a maximum of 3 or 4 are sponsored. Whenever we plan our line up of stories for the day, we always ensure Sponsored Posts are above and beyond the number of editorial posts we would usually have. They’re extras and not replacements.
Q: Aren’t sponsored posts just the same as cash-for-comment?
Absolutely not. The term cash-for-comment refers to the deceptive practice of journalists, bloggers or broadcasters secretly taking cash in order to spruik goods or services. The key here is non-disclosure. Mamamia will always disclose when a post is sponsored. Similarly, if Mia has any kind of commercial relationship with an advertiser seperate to Mamamia, that too will be disclosed in any relevant context in a post.
We do not publish comments about the IDEA of sponsored posts on sponsored posts themselves but you are welcome to come and leave them here. There is a link to this post on all sponsored posts and Mia, Jamila and the rest of the team will check in and respond to your queries or concerns regularly.