Something to think about while you weight for a bus.

From coolhunter.net:
No more living in denial about the size of your waist line, thanks to
this fantastic albeit terrifying guerrilla marketing initiative from
the health club chain, Fitness First. Unsuspecting commuters in the
Netherlands are faced with viewing their body weight in bright lights –
quite literally – when they take a seat at this Rotterdam bus stop.
Scary to say the very least, but extraordinarily clever and likely to
increase membership numbers at the local Fitness First. The brainchild
of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level.