Currently in Tokyo, Kardashian West tweeted that she was sharing pics of her Yeezy Season Seven head to toe “out of boredom” and definitely not-in-a-very-strategic-and-frankly-genius-marketing strategy.
YEEZY SEASON 7 IN TOKYO pic.twitter.com/eNbXbNhvtM
— Kim Kardashian Army (@KimKLegion) March 4, 2018
So when stockists walked into the Yeezy Season 7 showings, safe to say there was a bit of confusion when they were shown an empty room.
AN. EMPTY. ROOM.
In a since-deleted tweet from a Yeezy account, Kanye West reportedly had a simple reason for the bizarre decision.
“Stockists were invited to a showroom that was empty, it was an unexpected meeting explaining that there won’t be any apparel or accessories for SEASON 7 as Kanye West couldn’t do what he wanted to achieve with this collection,” Yeezy Mafia tweeted.