One day in the late 2000s, an up-and-coming DJ called Tim Bergling sat down at his computer to make a MySpace account.
Only, his name was already taken.
In fact, every other name he liked was taken too.
And so with a click of a button, the up-and-coming DJ became the late Swedish DJ and music producer Avicii.
With two ‘i’s, because Avici with one wasn’t available either.
And what does it mean?
More details of the sudden and tragic passing of Swedish DJ Avicii. Post continues after video.
In a 2011 interview with Joonbug, the year his number one song ‘Levels’ propelled him to stardom, Bergling said he first heard the word ‘Avici’ from a friend.
“It means the lowest level of Buddhist hell, like a Dante’s Inferno type of thing. I heard it through a friend, and I kind of thought it sounded cool,” he said at the time.
The DJ, who was found dead in Muscat, Oman last week, told a similar story in a 2013 interview with VEVO.