Last year, ThirdLove, an American bra brand that was launched in 2013 extended its size offering to be one of the most inclusive ranges on the world market; a move so popular, it created a global waitlist of 1.3 million women.
Now, the company has announced it is extending its collection again, and will include 78 bra sizes, with band sizes now ranging from 30 to 48, and cup sizes AA through I.
Co-CEO and co-founder Heidi Zak said in a press statement, “Speaking to women who told me that our company didn’t make a bra for them was painful to hear.
“Women were rightfully upset that we didn’t carry their size. That’s why we’ve invested substantial resources to expand our size offerings. ThirdLove’s ethos is to have a bra for every woman, to help every woman feel confident every day of her life.”
Zak added that the range would be further expanded in the future.
Top Comments
So all up, it would be $120 for one bra? It's really cool that they've been able to make their size range so inclusive but the price makes these unattainable for many anyway.
I pay more than I want to for bras, just because the cheapies at Target and KMart do not generally come in my size. But even if I don't wait for a sale (and I usually do), my bras are still only $60-70 and I don't have to wait 3 weeks for them to ship from the US either.
What an awesome size range!
Well done ThirdLove.