Another day, another Kylie Cosmetics product launch.
Last month, it was a collection of eyeshadows, lipsticks and highlighters ‘inspired’ by the birth of her first daughter, Stormi.
This month, it’s a brand new line of blushes with some… pretty darn raunchy names.
Don’t get us wrong, we’re more than used to our beauty products bearing some pretty odd monikers. Two of beauty giant NARS’ best-selling products are called ‘Orgasm’ and ‘Deep Throat’, respectively, and in December, Rihanna announced a new shade of “moody brown” lipstick she proudly named ‘PMS’.
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But 20-year-old Kylie, who has been on our television screens for more than 10 years and who almost has as many Instagram followers as big sister Kim, sells most of her products to a younger target market.
As in, teenagers. Teenagers who will now want to wear blush in shades like ‘Barely Legal’, ‘Hot and Bothered’, ‘Virginity’ and ‘X-Rated’.