From 'Barely Legal' to 'Virginity': Did Kylie Jenner forget who her fans are?

Another day, another Kylie Cosmetics product launch.

Last month, it was a collection of eyeshadows, lipsticks and highlighters ‘inspired’ by the birth of her first daughter, Stormi.

This month, it’s a brand new line of blushes with some… pretty darn raunchy names.

Don’t get us wrong, we’re more than used to our beauty products bearing some pretty odd monikers. Two of beauty giant NARS’ best-selling products are called ‘Orgasm’ and ‘Deep Throat’, respectively, and in December, Rihanna announced a new shade of “moody brown” lipstick she proudly named ‘PMS’.

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But 20-year-old Kylie, who has been on our television screens for more than 10 years and who almost has as many Instagram followers as big sister Kim, sells most of her products to a younger target market.

As in, teenagers. Teenagers who will now want to wear blush in shades like ‘Barely Legal’, ‘Hot and Bothered’, ‘Virginity’ and ‘X-Rated’.

kylie jenner blush names
Image via Kylie Cosmetics.

Even some of Kylie's most loyal fans have taken issue with the unnecessarily sensual names of her products:



Some compared one product name - Barely Legal - to Kylie's former relationship with rapper Tyga, which was rumoured to begin in late 2014, when Kylie was just 17 years old. By comparison, Tyga was 25.

The blush names are a far cry from those used for Kylie's other products, like her signature lip kits. Some are named after her famous sisters (like Koko), while others have more 'innocent' names like Posie K, Pumpkin and Ginger.

Kylie has not yet commented to the controversy surrounding the new product names.

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