Raise your hand if you love Fenty Beauty? I know, silly question.
Because ever since Rihanna launched her inclusive makeup line in 2017 with a foundation in an industry first 40 shades (now 50 shades), every woman and her beauty blender has been obsessed with the brand.
Quite frankly, the lady has not put a foot wrong.
Now, the 31-year-old singer and mogul has done those of us with dry skin a solid by making a hydrating version of her best-selling matte foundation. Even better, it’s hitting shelves on Thursday, August 15.
Before we get into, we asked a makeup artist exactly how to cover under eye dark circles in the video below. Post continues after video.
How is the Fenty hydrating foundation different to the Fenty matte foundation?
The Fenty Beauty Pro Filt’r Hydrating Longwear Foundation ($52) is everything The People love about the original Pro Filt’r Soft Matte version, but more hydrating as not to highlight your flaky bits.
It comes in 50 shades from 100 through to 498, and is medium to full coverage. The product also claims to deliver the same all day staying power Fenty foundation wearers are used to, but with a plump, juicy finish.
While the cult matte formula is designed to be non-shiny above all else, the hydrating foundation features Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfy all day.
Oh, and it’s sweat and humidity resistant, and won’t clog your pores or settle into fine lines.
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COUNT ‘EM UP….50! ???????? Our new #PROFILTRHYDRATINGFOUNDATION is a new hydrating formula with Grape Seed Oil and Sodium Hyaluronate in a natural finish that’s perfect for normal to dry skin — AND it comes the same 50 shades as our original #PROFILTRSOFTMATTEFOUNDATION! Mark your calendars and grab it on August 15 at fentybeauty.com, @sephora, @harveynichols, @bootsUK and #SephorainJCP!