Growing up on the island of Barbados, a young Robyn Rihanna Fenty couldn’t afford Dior.
Instead, she saved up her pocket money for a whole school year to buy a pair of $100 Timberland boots. To her, these boots were Dior.
Inside her childhood home, diversity was the only thing the 31-year-old ever saw. Her father “is half black, half white”, and her mother “black from South America.” To her, different faces and skin tones were normal.
It’s for these reasons making her cult Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation in 40 shades – now 50 shades – with a mid-range price tag wasn’t a clever marketing ploy, but a reflection of what she knows.
It wasn’t until after launching and seeing how people of colour were emotionally reacting to finally being able to find a foundation for their skin tone that she realised she’d stumbled into “the void in the market,” she told Jeremy O. Harris for The New York Times Style T Magazine earlier this month.
Side note – missed Rihanna’s incredible Savage X Fenty Fashion Week show? Check out the highlights in the video below. Post continues after video.