There’s no feeling quite like immersing yourself in a good book.

And for kids, it’s no different.

Despite the growing popularity of everything from iPads to online gaming, there’s no denying that Aussie kids still have a great love of books.

Luckily, if your child is a big fan of reading, you’re in for a treat.

Over the next 12 weeks, BIG W are offering the chance for families to take home a classic storybook for free.

Yep,free.

The retailer announced the exciting promotion yesterday on Facebook – and it’s fair to say parents were stoked.

“What a wonderful, sensible idea,” one parent wrote.

“Absolutely wonderful book. My granddaughters will love them,” another said.

The promotion kicked off today and will run until Thursday May 9th with books most suitable for children aged six months to six years old.

To pick up a free book, parents can simply visit their local Big W store and ask the store greeter for a book – even if they haven’t made a purchase in store.

Over the course of the 12-week period, 3.7 million books will be given away.

Here’s a rundown of the books available for free over the next 12 months:

“Story time is an incredibly powerful and precious moment for families, and we hope that ourFree Books for Kidsprogram will encourage more families to enjoy reading more often,” BIG W’s Category Manager for Books Meredith Drake said.

You can find out more information about BIG W’s Free Books for Kids program here.

LISTEN: Zoe Marshall and Sean Szeps share their advice on Mamamia’s latest podcast for new parents, The Baby Bubble.