If you scroll through the reviews of Ashy Bines’ fitness app, Ashy Bines Squad, you will find that more than half the reviews were written on the same day.
The further you scroll, the more you’ll see the same date repeated over and over again – the 15th of August, 2017 – with near identical five star reviews.
Ashy Bines, Australia’s self-proclaimed Leading Body Training Specialist, has a noticeably low overall rating on her app – 2.5 stars out of five. Her competitors, like Kayla Itsines for example, hold an average rating of 4.5 stars.
So, what’s going on?
Well, if you scroll further, you’ll see it.
“Was emailed and asked to leave a review of 5 stars. Given the issues I have had being illegally charged for stuff when I didn’t give consent, and that I was blocked from the online forums for asking for help with this… seems a bit rich!” one user wrote.
A “bit rich” might be a fair assessment, but there’s nothing technically wrong with asking your audience to leave a five star review.
But a little further down, multiple reviews allege customers had been “bribed” to leave a five star review in “exchange for a reward”, namely a free sweet potato cookbook.