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Have you ever been invited into an important meeting or networking event and realised, after the opening address or the canapés were served, that it wasn't for your expertise?
I have.
For years, I worked like crazy to earn my place in the room. The real room — where decisions get made, where clients are won, where you can feel the weight of a business shifting in real time. And then, after I became a mum, I started getting invited in more.
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At first, it felt like progress. Like my hard work was paying off.
I was going to more client events, getting more introductions, and being invited into conversations that were normally held behind closed doors. At first, I felt proud, but it wasn't long before that feeling slipped away, and something else showed up. Self-doubt, confusion, frustration.
Because underneath the inclusion, there was something else happening — something I couldn't quite name at the time, but felt acutely: I was being invited in. Just not always for my brain.
Some years back, I was asked to come along to an exclusive dinner with an important client we were pitching for. Not for my experience. Not for my ideas. But because I was a woman with young kids, and so was she. In a team of mostly older blokes, I plugged a hole they desperately needed to fill.
The instruction I received beforehand was as clear as it was condescending: "Just enjoy the dinner. Don't say too much. If she asks you something, you can answer."
In that moment, I felt two things at once. Pride (even if only a small amount) that I'd been seen as valuable enough to be there. And humiliation that my value had nothing to do with the work I'd spent years building.
I wasn't a strategist or a leader that night. I was a prop. Meagre theatrics to win an account.

And if I'm honest, part of me thought: maybe this is just how the game is played. Maybe I smile, go along, and hope I get to shoot my shot next time. But another part of me burned with frustration and a more unsettling question: was I really willing to minimise and censor myself to fit the role they'd decided for me?
In the end, I went along with it. Pulled out the usual mum chat. Teething. Sleep regressions. Commented on how good the food was. Asked polite questions. Meanwhile, having an idea in my back pocket I would have loved to pitch, knowing it could have won us the client.
I went home that night feeling not better, but worse. Worse because I played a part instead of showing up authentically to do the thing I love to do. And questioning whether it will always be like this, or if there's a turning point where my value will be my ideas, and if so, how to get there in a world where this treatment is viewed as acceptable.
That's the thing about being included for optics rather than expertise — it doesn't feel like exclusion. It feels, at first, like the opposite. And that's precisely what makes it so hard to name.
What I've come to understand — and what I now see constantly in the women I work with — is that this isn't an unusual experience. It's a persistent and insidiously dangerous one.
Women in leadership are rarely excluded outright. They're managed more subtly than that. They're invited in, but with the volume turned down. They're valued, but for the wrong things. They're told to "warm up the room" or "smooth things over" when they'd rather be shaping the strategy. They're asked to present themselves in ways that have nothing to do with their actual capability.

And over time, many of them learn to go along with it — not because they agree with it, but because the alternative is to make things uncomfortable. To be seen as difficult. To risk access entirely.
So they adapt. They make themselves smaller. They become experts at being both ambitious and contained at the same time.
The quiet calculation between go along with the performance and speak up is something I think so many of us have felt. I bet you don't need to imagine the scenario. You've been there too.
The turning point for me wasn't a dramatic moment. It was a slower reckoning — one that came, eventually, through executive coaching, and through the accumulation of enough small indignities that I finally had to ask myself: what am I actually optimising for here?
The answer, when I sat with it honestly, was approval. I was optimising for validation and respect from people who had already decided what role I was there to play. And no amount of good work was going to change that.
That realisation cracked something open: I've been playing a game I can't win, and I've been playing it willingly.
What I want women to know — particularly ambitious women — is that being included and being valued are not the same thing.
Visibility is not the same as influence. A seat at the table is not the same as a voice at it.
You can spend a very long time in rooms where your presence is symbolic, and your contribution is sidelined, telling yourself this is growth. Because it looks like progress from the outside. It isn't. It's a very elegant form of being managed.
This is something I've started calling refined ambition — not ambition that's been polished or made presentable, but ambition that's been clarified. Stripped of the need for approval. Freed from performing a version of yourself that other people find convenient.
It's asking a different question. Not how do I get further ahead? But what do I actually want — and is this environment capable of giving it to me?
Because sometimes the answer is that it isn't. That the room you've worked so hard to get into isn't actually the place you're meant to be. And the most ambitious thing you can do is stop auditioning for it.
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So I'll put the question back to you: when you're invited into the room for the wrong reasons, what do you do?
I'd spent years thinking the answer was to play along and earn my way to something better. Now I think it's something simpler — and harder. It's believing in your own values deeply enough that you don't need them to confirm it.
I'm still working on that. But at least I've stopped apologising for it.
Kat Francis is a former Managing Director and leadership coach who works with ambitious women on leadership, career and what she calls Refined Ambition. Find her at coachkat.com.au
Feature Image: Supplied.
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