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The Australian Women’s Weekly just put  Turia Pitt on the cover of their July issue. And it’s nothing short of incredible.

It was a great moment not just for AWW, but for the entire magazine industry. In a world where retouching is compulsory and Kardashians are everywhere, this magazine cover is brave, bold, and different.

This morning, there was one question on my lips. And it’s a big one: Will this change anything for magazines? Will we see a difference in the representation of women on our front covers?

Which gives me an excellent excuse to reminisce about other groundbreaking magazines — and whether they changed the industry forever like I want Turia’s cover to do.

(Because, let’s remember, magazine covers are still so commercial – they’re decades behind any other medium in terms of progress. Which means putting curvy women, black women, women over 40 and women who aren’t model-level flawless on any cover is a big deal.)

A huge moment in the U.S for example was the first black woman, Beverly Johnston, appearing on the Vogue cover in 1974:

From this first for Vogue in 1974 to the first interracial couple appearing on their cover in 2014 (yes, that’s Kim Kardashian and Kanye West), the decision to publish ground breaking magazine covers has a ripple effect for the entire industry.

All it takes is the confidence to be the first. The first to publish the plus-sized Sara-Marie Fedele on the cover of Cosmopolitan, as did our wonderful boss Mia Freedman. The first to publish an androgynous male model, as did Oyster magazine in 2011.

Australian Women’s Weekly has been the first notable Australian magazine to show a burn victim such as Turia. It is ground breaking, it will be remembered, and it will pave the way for greater diversity on magazine covers.

Here are some notable boundary pushing magazine covers that have remained significant throughout time.

Turia Pitt on 'Women's Weekly' Jul 2014

Ellen Degeneres on 'Time Magazine' Apr 1994

Left: Megan Gale on 'Marie Claire' May 2014 and Right: Demi Moore on 'Vanity Fair' Aug 1991

Sara-Marie on 'Cosmopolitan Australia' Oct 2004

Andre Pejic on 'Oyster' 2009

Aron Ralston (The Real 127 Hours Star) on 'Outside Magazine' Sep 2004

Gabourey Sidibe on 'Elle' Oct 2010

French Celebrity/Politician Jamie Lynne Grumet on 'Time Magazine' May 2012

Mindy Kaling on 'Elle' Feb 2014

Kim Kardashian and Kanye West on 'Vogue' Apr 2014

Rebel Wilson on 'Glamour UK' Jul 2013

Deborah Hutton on 'Women's Weekly' Jan 2012

O. J. Simpson on 'Time Magazine' June 1994

Kerry Washington on 'Vanity Fair' Aug 2013

Tyra Banks, the first Black woman to feature on the cover of 'Sports Illustrated' Winter 1997

Lead singer of the band Gossip, Beth Ditto on 'LOVE Magazine' Spring/Summer 2009

A less than tasteful cartoon of the Obama's on 'The New Yorker' July 2008

Robyn Lawley on 'Cosmopolitan Australia' March 2014

Country Music Trio The Dixie Chicks on 'Entertainment Weekly' May 2003 - The cover was their way to stand up to the dead threats they received from thanks to their political views. They didn't like George W. Bush. Go figure.

Transgender actress Laverne Cox on 'Time Magazine' June 2014

Beverly Johnson, the first Black women to be on the cover of 'Vogue U.S.' Aug 1979

Melissa McCarthy on 'Elle' Nov 2013

Cast of True Blood on 'Rolling Stone' Aug 2010

America's Next Top Plus Size Model Winner, Whitney Thompson on 'Seventeen' Jul 2008

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