There's a moment in Netflix's new documentary, The Social Dilemma, which made me want to throw my phone across the room.
The documentary, which dropped on the streaming service over the weekend, features interviews with some of the people who were instrumental in the creation of Facebook, Instagram, Twitter, Reddit, Google and every other app we check several times an hour, seven days a week.
About 24 minutes into the documentary, Tristan Harris, who was once employed as Google's Design Ethicist, compared our phones to tiny pokie machines we carry with us everywhere.
"We want them to take this action, we want them to keep doing this with their finger," he explained, demonstrating how we drag down the screen on our phone to refresh social media and email apps.
WATCH: The trailer for Netflix's eye-opening documentary The Social Dilemma. Post continues below.
"You pull down and you refresh, it's gonna be a new thing at the top. Pull down and refresh again, it's new. Every single time. Which in psychology we call a positive intermittent reinforcement," added Joe Toscano, a former Experience Design Consultant at Google.