When The Bold Type first premiered, viewers were drawn in by an image of sugary sweetness, with the promise of fashion and fun set against the glitzy backdrop of the New York magazine industry.
And while the Stan series certainly delivered on this initial hook, there’s only so much sugar you can consume before you start craving something with just a little bit more meat.
This style of storytelling is where The Bold Type truly hit its stride as a game-changing series, and endeared itself to a legion of fans who were looking for a story that mixed the light with the dark. And with the series entering its fourth season, which will be 18 episodes instead of the regular 10, it’s clearly going from strength to strength.
The first drawcard for The Bold Type, which is inspired by the life and career of former editor-in-chief of Cosmopolitan magazine Joanna Coles, is the chemistry between the show’s trio of leading ladies.
Take a look at the trailer for The Bold Type season four, only on Stan.
The friendship between Scarlet Magazine writer Jane Sloan (Katie Stevens), social media director Kat Edison (Aisha Dee) and fashion assistant Sutton Brady (Meghann Fahy) has continued to resonate so strongly with viewers over the years because it so closely mirrors their own experiences.
For too long, pop culture has been plagued by stereotypes of female workplace relationships that skewed towards the mean girl/nemesis troupe. But in the case of the Scarlet ladies, we see the true definition of work wives, with storylines anchored by their relationships, both inside and outside the walls of Scarlet.
For a generation of viewers, and women in particular, this idea of work wives rings truer than that of workplace foes.