Being a women’s website, we spend a lot of time talking about the way that the fashion industry depicts women’s bodies, and how that depiction is hardly a depiction of a norm.

However, we rarely talk about men’s bodies. And, as these images created by The Sun newspaper demonstrate, members of the other sex experience the same level of unachievable standards when shopping for clothes.

Take a look:

If 'real men' posed in their undies.

If 'real men' posed in their undies.

If 'real men' posed in their undies.

If 'real men' posed in their undies.