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The new domestic violence campaign that everyone's talking about.

One in six young people believe “women should know their place”.

One in four young men believe that controlling and violent behaviours are signs of male strength.

One in three young people don’t think that exerting control over someone else is a form of violence.

These are just some of the distressing findings that came from a survey of 3000 people, including 2000 youths aged 12-24 about violence.

The figures have been released this week as part of a powerful new campaign released by a group called Our Watch.

The campaign – You Can’t Undo Violence – “encourages young people to reject violence and develop healthy, respectful and equal relationships” and is part of a national campaign called The Line, which aims to teach young people about where to draw a line.

Watch the ad below. (Post continues after video)

Video via The Line

“Research commissioned by Our Watch found that 1 in 4 young people aged 12 to 24 hold attitudes that put them at risk of perpetrating, excusing or tolerating violence against women,” said Mr Linossier.

“These young people are comfortable with coercive and disrespectful behaviours, are more likely to justify violence, and believe that being masculine means exerting power and control over their partners,” says Our Watch Chief Executive Officer, Paul Linossier

Draw the line ad campaign tattoo
Draw The Line ad campaign. Image: Youtube.
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The video has been met with some criticism since it appeared online on Monday, mainly shows the after effects of violence on the abuser, rather than the victim.

Former Sydney Swans player Luke Ablett is an ambassador for The Line.

“There is more and more research that states young men use violence when their masculinity is challenged and they need to reclaim it. Or in other words, they act like a ‘man’ when they fear they’re acting too much like a ‘girl’,” he said.

“Boys and girls, men and women, need positive, strong role models who challenge these outdated ideas of gender and promote more equal relationships between males and females.

“To stop girls and women being hurt and killed, we must challenge and change the attitudes that excuse, condone or trivialise violence towards women.”

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